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Validate Product Concepts

This is typically used in concept testing. In concept testing, you present users with a new concept by showing them a descriptive paragraph, prototype, wireframe, video, etc. that illustrates the concept. The user is then asked to rate the concept on certain measures. Over time, you will have a benchmark of past scores (e.g. appeal may average around 55%). When you run a new concept test, you gauge how well the current concept scores against the benchmark (e.g. the new concept got 67% appeal, which is better than benchmark of 55%) NOTE: This is a Likert Scale. Learn more about Likert Scales and how to use them in surveys
here
⁠
. The scales in the responses are just examples and need to be adjusted based on your research needs.
Validate Product Concepts
Question
MCQ Answer
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1
What was your first impression of Concept A?
​
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2
1. How appealing is (concept)?
Not at all appealing
Not appealing
Not sure
Appealing
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3
What are your favorite aspects of Concept A?
​
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4
What are your least favorite aspects of Concept A?
​
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5
How often would you use Concept A?
​
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6
How likely are you to purchase (concept)? Generic English Consumer Feedback, Solution Appeal, Likert Scale
Not at all likely
Not likely
Not sure
Likely
Very likely
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7
1. How much would you pay for Concept A?
​
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There are no rows in this table
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When to Use

Validate key decisions early on to save precious time and resources. Concentrate your efforts in the right direction to create the right products for your users.
Quickly turn ideation into validation. Learn which product aspects are hitting the mark with your target audience.
Test concepts and ideas ahead of time to determine which ones add real value for your users.
Gauge expectations towards proposals to certify you’re on the right track for launching.
Fuel your future efforts in the right direction with your Product team, based on feedback that matters.
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