A market research platform that allows you to survey a targeted audience segment that is typically hard to reach digitally by utilising our research panel. Surveys run entirely through WhatsApp (app with highest penetration rate in SA), allowing access to a much larger segment whilst also being faster, more cost-effective and highly personalised.

Roles & responsibilities

🌅 Early Days

🕵️ Validating Assumptions: Market Research Businesses

🔨 MVP 1 (May → Aug)

🔬 Experiments

🤯 Risks
0

💄 Product Overview

🔍 Recruiting

⚒ 🔩 Product Build

Questions

If we use Data Studio as our analytics tool, which DB should we use?
Which ETL system

: For AI-BO employee

Product Role Out

Features roll-out
3
Database
Phase 1 Features roll-out
3
Database/Participant Management
1
Understanding/planning where all activities take
Planning
ELT layer
Phase 1
Client ordering system
1
Wireframe/plan order journey
Planning
Mapping out user journey
Phase 1
Website
0
Retool views
0
Phase 2 Features roll-out
3
Database/Participant Management
3
Scramble checking survey responses
Building
ELT layerBad Actor
Phase 2
Manual check of answers
Building
ELT layerBad Actor
Phase 2
Quality Check Surveys
Building
ELT layerBad Actor
Phase 2
Client ordering system
5
Create campaign
Building
Phase 2
Setup campaign objectives
Building
Phase 2
Specify audience
Building
Phase 2
See estimate pricing
Building
Phase 2
Submit for approval
Building
Phase 2
Website
3
Pricing page
Building
Phase 2
Participants page to sign up
Building
Phase 2
Case study
Building
Phase 2
Retool views
1
Participants view (acquisition, demographics etc.)
Building
Phase 2
Phase 3 Features roll-out
3
Database/Participant Management
2
Sample Checks for data accuracy and identity verification
Building
ELT layer & Bad Actor
Phase 3
group open text responses into categories
Building
ELT layer
Phase 3
Client ordering system
2
Edit/make changes
Building
Phase 3
Make comments/collaborate
Building
Phase 3
Website
0
Retool views
1
Finance view (exp, rev etc.)
Building
Phase 3

💸 Revenue Model

📈 Go-To-Market

💰 Required Funding

🔥 Progress to Date

1
Signed up users
6,000
2
Survey pilots to date
12
3
Paid to participants
R12,000
4
Responsiveness of panel
80%
5
Leads in pipeline
9
6
Web Traffic
558 visits in last 30 days
7
Fb Page follows
93
8
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