Experiments

Calendly Sales Meetings

x% were from startup, x% from marketing
It would be best to sell to corporates through marketing companies in the beginning. Corporates only work with vendors that have a long history of being in business. Concerned about BBEE and legally onboarding

Startups Segment

Startups don’t have much budget
🥊 Competition is internally fetching data

Marketing Businesses

Need to sell to their internal teams (executive level) as well as their client
Concerned about Popi
Concerned about responsiveness of panel
Concerned about accuracy of results
🥊 Competition: Market research businesses
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