Quarterly Planning that Doesn't Suck
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Company OKRs
Objective
KRs
1
Achieve #1 market share in every market
500,000 customers closed
Improve verification by 50% in core markets
Reduce support contact rate by 10%
Improve engagement by 10%
>99% gross margins in core markets
2
Be in every country in the world
250,000 customers closed in new geos
Validate identities in every local geo
Translate into 15 new languages
DAU/MAU of 99% in each new geo
#1 in app store in each local market
Partners in place for all new countries
3
Build a world class team
Hire 10 engineers
99% engagement score
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All Team OKRs
Objective
Key Result
Team
Achieve #1 market share in every market
500,000 customers closed
Sales
Improve verification by 50% in core markets
EPD - Platform, Identity
Reduce support contact rate by 10%
EPD - Platform, Experience
Improve engagement by 10%
EPD - Platform, Experience
>99% gross margins in core markets
Finance 💰
Be in every country in the world
250,000 customers closed in new geos
Sales
Validate identities in every local geo
EPD - Platform, Identity
Translate into 15 new languages
EPD - Engagement
DAU/MAU of 99% in each new geo
EPD - Engagement
#1 in app store in each local market
EPD - Engagement
Partners in place for all new countries
Finance 💰
Build a world class team
Hire 10 engineers
EPD - Platform, Identity
99% engagement score
Finance 💰
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