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Tonal's Product Team Hub
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tonal2
Tonal's Product Team Hub
PRDs

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PRD template

Convey the value of an initiative.

Status

Is the PRD in progress, ready for review or complete?
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Stage
Status
Description
Notes
1
✏️ In Progress
Still in the draft state
Open
2
📖 Ready for Review
Ready to be reviewed by the team and/or leadership
Open
3
✅ Ready for Dev
PRD is locked in and ready to enter the queue
Open
4
🎩 Pending Leadership Approval
Reviewing requirements with leadership
Open
There are no rows in this table
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Opportunity

What prompted this initiative? Why is this opportunity or problem worth prioritizing today? How would a customer describe this opportunity or problem?
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Approach

How will you tackle this project?
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Goals & KPIs

What are you trying to accomplish? What does success look like for the business and in the voice of the customer?
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Category
Metric
Current
Target
Notes
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Primary Success Metric
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⭐
The one singular metric that measures the most direct impact of your product, and is thus by definition a product metrics, not a business one.
1
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Secondary Metrics
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2️⃣
These are metrics that measure the indirect impact of your feature and/or provides additional insights into how your feature is impacting user behaviors.
1
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Guardrail Metrics
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🌡️
These are metrics that measure the overall impact on the site or the business, and thus also the metrics you don’t want to break
1
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Design

Relevant design artifacts.
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Type /figma, /miro, /embed , /image or /file to embed multimedia content for your PRD.

Requirements

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Requirement
Acceptance Criteria
Priority
Notes
1
[Add Requirement]
[Add Acceptance Criteria]
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Open
There are no rows in this table
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Launch Checklist

Sanity check to ensure we have all of the details ironed out.
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PRD Title
[Insert here]
Cross-functional contributors
Which other teams are involved in this project?
Backend
Data Science
Design
Web
Feature exposure
Where will this feature launch?
GA
Feature Flag
Will we need to build this behind a Feature Flag?
Yes
Analytics
Will there be events to track for this launch?
Yes
Rollout Plan
Percentage, dates, and times to roll out (e.g. 25% rollout to GA on "MM:DD" at "HH:MM")
1 of 1
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PRD Alignment

Do we feel like this PRD is ready to bring into development?
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