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Program Promotion

Promoting personalized fitness experiences

Status

Is the PRD in progress, ready for review or complete?
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Stage
Status
Description
Notes
1
✏️ In Progress
Still in the draft state
Open
2
📖 Ready for Review
Ready to be reviewed by the team and/or leadership
Open
3
✅ Ready for Dev
PRD is locked in and ready to enter the queue
Open
4
🎩 Pending Leadership Approval
Reviewing requirements with leadership
Open
There are no rows in this table
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Opportunity

What prompted this initiative? Why is this opportunity or problem something we should prioritize today?
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To enhance the adoption of our personalized fitness experience programs in the Tonal app, we have observed that investing effort in marketing and increasing their visibility can have a significant impact. Our recent launches demonstrate the enrollment spikes generated through effective promotion strategies.
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Screenshot 2023-10-20 at 9.06.34 AM.png
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Advantages of creating enrollment spikes within our ecosystem:
Program Longevity
Increased Engagement
Positive Community Impact
However, the current process of spinning up the in-app user experience (UX) for program promotion is suboptimal. We encounter the following challenges:
Design Complexity
Lead Time
Redundant Development Effort

Approach

How will you tackle this project?
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To address these challenges, we need to templatize the promotion of programs in the app. By doing so, we can promote programs without relying on design or development resources, streamlining the overall process.

Goals & KPIs

What are you trying to accomplish? What does success look like?
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Goal: Completely remove Design and Engineering from the process of promoting a program in-app.
Category
Metric
Current
Target
Notes
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Primary Success Metric
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⭐
The one singular metric that measures the most direct impact of your product, and is thus by definition a product metrics, not a business one.
1
The duration from program selection to promotion
7 days
<24hr
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Secondary Metrics
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2️⃣
These are metrics that measure the indirect impact of your feature and/or provides additional insights into how your feature is impacting user behaviors.
2
Time devoted to program promotion setup per week
5hr
30min
Deployment error rate
NA
100%
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Guardrail Metrics
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🌡️
These are metrics that measure the overall impact on the site or the business, and thus also the metrics you don’t want to break
1
Program ratings
90%
90%
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Design

Relevant design artifacts.
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Type /figma, /miro, /embed , /image or /file to embed multimedia content for your PRD.

Requirements

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Requirement
Acceptance Criteria
Priority
Notes
As a CMS user with full edit access, I can choose individual programs to promote
3
The new filtering option should be easily accessible and user-friendly
P1
Open
Include a remove promotion control with a confirmation dialog to confirm the change
P2
Open
Ensure that the stamp displaying the state of promotions in the draft state is visible on both Trainer and Mobile platforms.
P3
Open
As a user on the Programs tab, I will see promoted programs pinned to the top of the page
2
Promoted programs will appear as a banner at the top of the Programs tab
P1
Open
Promoted programs will auto-rotate to the next program once every 7 seconds
P1
Open
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Launch Checklist

Sanity check to ensure we have all of the details ironed out.
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PRD Title
Program Promotion
Cross-functional contributors
Which other teams are involved in this project?
Backend
Data Science
Design
Web
Feature exposure
Where will this feature launch?
GA
Feature Flag
Will we need to build this behind a Feature Flag?
Yes
Analytics
Will there be events to track for this launch?
Yes
Rollout Plan
Percentage, dates, and times to roll out (e.g. 25% rollout to GA on "MM:DD" at "HH:MM")
Jan 1, 2023 at 7:00am PT: 10% rollout
Jan 7, 2023 at 7:00am PT: 50% rollout
Jan 30, 2023 at 7:00am PT: Disable experiment for new users only
Feb 28, 2023 at 7:00am PT: Significance reached → Go/no-go decision
1 of 1
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PRD Alignment

Do we feel like this PRD is ready to bring into development?
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