Brand Signatures

Main Lock-up

Stacked Lock-up

Scattered Letters

The pages above show the brand signatures of the Pobrecito brand identity system. The brand has two standard logo lockups: the Main Lock-up, and the Stacked Lock-up. The Scattered Letters are reserved for more playful brand materials that allow Pobrecito room to be more bold and playful.

For corporate collaterals (business cards, lanyards, ID’s, letterheads, business cards, etc.) use the Main Lock-up.

For marketing materials & promotional media (social media posts, promotional videos and media, flyers, posters, etc.) use any of the lock-ups, depending on the intent and size of the marketing materials.

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