Scattered Letters

⁠

Download Scattered Letters

⁠

Overview

⁠

For applications where Pobrecito would like to and has enough visual room to be more bold and playful, the orientation of Pobrecito’s letters can be scattered on a space. Whereas the letters themselves look like they’re about to explode, this would express how it might look if the letters actually went off! It functions both as a brand signature and a unique visual element for the

⁠

Arrangement

⁠

The letters are encouraged to be arranged in a playful yet readable manner. Always consider that people read from left to right, and up to down.

⁠

Cropping

⁠

Parts of the letters can be cropped out of the frame as long as they are still readable.

⁠

Misuse

⁠

Do not use colors or color combinations that are off brand.

⁠

⁠

Do not rearrange the letters of the logo.

⁠

⁠

Do not make the letters overlap with each other to the point where the logo becomes illegible.

⁠

⁠

Do not crop out whole letters of the logo.

⁠

Since its use and function is very specific, do not treat this iteration as that of a standard lock-up. For situations that need more visibility & clarity for the Pobrecito brand name, use the Main or Stacked Lock-ups.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.