Scattered Letters
Scattered Letters

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Download Scattered Letters

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Overview

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For applications where Pobrecito would like to and has enough visual room to be more bold and playful, the orientation of Pobrecito’s letters can be scattered on a space. Whereas the letters themselves look like they’re about to explode, this would express how it might look if the letters actually went off! It functions both as a brand signature and a unique visual element for the

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Arrangement

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The letters are encouraged to be arranged in a playful yet readable manner. Always consider that people read from left to right, and up to down.

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Cropping

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Parts of the letters can be cropped out of the frame as long as they are still readable.

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Misuse

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Do not use colors or color combinations that are off brand.

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Do not rearrange the letters of the logo.

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Do not make the letters overlap with each other to the point where the logo becomes illegible.

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Do not crop out whole letters of the logo.

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Since its use and function is very specific, do not treat this iteration as that of a standard lock-up. For situations that need more visibility & clarity for the Pobrecito brand name, use the Main or Stacked Lock-ups.

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Scattered LettersScattered Letters

Overview

Arrangement

Cropping

Misuse

Scattered Letters
Scattered Letters