Skip to content
Brand Signatures

icon picker
Main Lock-up

As the primary mark of Pobrecito, it is the highest in terms of usage hierarchy. Together with the stacked lock-up, it is the most flexible lock-up and the mark that best and most concisely captures the core of the brand.


Pobrecito_Main Lockup.png
Pobrecito’s Main Lock-up is jittery, restless wordmark. Each letter shakes like explosives about to go off.

Color Variations

Color Combinations

Pobrecito_Main Color Variations.png
Mix and match the colors provided following the of the brand. Choose colors that contrast well with each other, making sure that the logo is legible.

Black & White

Pobrecito_Main BW.png

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements around the logo will not overlap or obscure it. The clear space of the main lockup is equal to the width of the I.

Pobrecito_Main Clear Space.png

Pobrecito_Main Min Size.png
The minimum size of the main lockup is at a height of 0.5 inches. This is the smallest possible size that you can use this mark.


Pobrecito_Misuse V 1.png
Do not compress the logo when scaling.
Pobrecito_Misuse V 3.png
Do not shear the logo.
Pobrecito_Misuse V 5.png
Do not add any effects that skew the logos form or geometry.
Pobrecito_Misuse V 7.png
Do not add any gradients to the logo. Even if the colors are on brand
Pobrecito_Misuse V 2.png
Do not stretch the logo when scaling.
Pobrecito_Misuse V 4.png
Do not slant the logo.
Pobrecito_Misuse V 6.png
Do not use colors or color combinations that are off brand.
Pobrecito_Misuse V 8.png
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
) instead.