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Pobrecito Brand Standards Manual

Creative Strategy

Brand Signatures

Visual Elements

Key Visual Element

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Brand Signatures

Main Lock-up
Main Lock-up

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Download Main Logo Lock-up

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As the primary mark of Pobrecito, it is the highest in terms of usage hierarchy. Together with the stacked lock-up, it is the most flexible lock-up and the mark that best and most concisely captures the core of the brand.

Overview

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Pobrecito_Main Lockup.png

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Pobrecito’s Main Lock-up is jittery, restless wordmark. Each letter shakes like explosives about to go off.

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Color Variations

Color Combinations

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Pobrecito_Main Color Variations.png

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Mix and match the colors provided following the

color palette⁠

of the brand. Choose colors that contrast well with each other, making sure that the logo is legible.

Black & White

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Pobrecito_Main BW.png

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements around the logo will not overlap or obscure it. The clear space of the main lockup is equal to the width of the I.

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Pobrecito_Main Clear Space.png

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Pobrecito_Main Min Size.png

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The minimum size of the main lockup is at a height of 0.5 inches. This is the smallest possible size that you can use this mark.

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Misuse

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Pobrecito_Misuse V 1.png

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Do not compress the logo when scaling.

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Pobrecito_Misuse V 3.png

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Do not shear the logo.

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Pobrecito_Misuse V 5.png

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Do not add any effects that skew the logos form or geometry.

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Pobrecito_Misuse V 7.png

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Do not add any gradients to the logo. Even if the colors are on brand

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Pobrecito_Misuse V 2.png

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Do not stretch the logo when scaling.

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Pobrecito_Misuse V 4.png

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Do not slant the logo.

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Pobrecito_Misuse V 6.png

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Do not use colors or color combinations that are off brand.

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Pobrecito_Misuse V 8.png

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Color Variations

Color Combinations

Clear Space & Minimum Size

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