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Mecha Mecha Brand Standards Manual
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Brand DNA
Verbal Identity
Brand Signatures
Visual Elements
Key Visual Element
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Overview


The pages above show the official logos of the Mecha Mecha brand identity system– The Main Logo Lock-up, Horizontal Lock-up, and Logo System.


The Mecha Mecha logo is unafraid to play.
Anchoring on Mecha Mecha’s idea of repetition for emphasis and excitement, the logo is housed within a grid structure that allows for variability and expansion. The flexibility of the logo allows the viewer to take part in the discovery of the brand - inviting the community to enter the Mecha Mecha world.
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Usage

For primary brand collaterals (restaurant sign, menu, website, business card, etc.) you can opt to use the
Main Logo
⁠
or
Horizontal Lock-up
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interchangeably as the brand’s logo. Assess the available space for the logo placement- Main Logo Lock-up is suggested for portrait / square placements while the Horizontal Lock-up is for landscape placements.
For brand expansion and secondary collaterals (social media, packaging, merchandise, event posters, etc.) you can opt to use Logo Variations following the
Logo System
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. Logo Variations are suggested to be used as a design element vs. a logo.

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