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Mecha Mecha Brand Standards Manual

Welcome

Brand DNA

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Brand Signatures

Logo System

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Grid Structure

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Grid — “Mecha”s to exist in one space

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Playful iteration of the repeating word- sharing letters within the grid system make for limitless combinations. Creating a logo system that is flexible, easy to expand and apply.

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Logo Variations

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Download Logo Pattern PDF

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Vertical Expansion

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Letter expansion and/or merging should only be done vertically.

Horizontal Expansion

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The letters can be repeated horizontally for exaggeration, but the repeated “A”s should still be retained in their own columns.

Pattern

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Misuse

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Do not extend the letters horizontally.

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Do not change the grid structure and/or the logotype.

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Do not delete a column or a row from the grid structure.

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Do not combine colors in one logo even if the colors are on brand.

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