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Mecha Mecha Brand Standards Manual
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Brand DNA
Verbal Identity
Brand Signatures
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Key Visual Element
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Brand Signatures

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Logo System

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Grid Structure

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MM_Structure 1.png
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Grid — “Mecha”s to exist in one space

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MM_Structure 2.png
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Playful iteration of the repeating word- sharing letters within the grid system make for limitless combinations. Creating a logo system that is flexible, easy to expand and apply.

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Logo Variations

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Download Logo Pattern PDF
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Vertical Expansion

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MM_Structure 3.png
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Letter expansion and/or merging should only be done vertically.

Horizontal Expansion

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MM_Structure 4.png
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The letters can be repeated horizontally for exaggeration, but the repeated “A”s should still be retained in their own columns.

Pattern

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MM_Pattern.png
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MM Tape.jpg
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Misuse

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MM_Misuse G 1.png
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Do not extend the letters horizontally.
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MM_Misuse G 3.png
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Do not change the grid structure and/or the logotype.
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MM_Misuse G 2.png
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Do not delete a column or a row from the grid structure.
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MM_Misuse G 4.png
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Do not combine colors in one logo even if the colors are on brand.

Grid Structure
Logo Variations
Vertical Expansion
Horizontal Expansion
Pattern
Misuse
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