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Brand Signatures
Logo System
Grid Structure
Grid — “Mecha”s to exist in one space
Playful iteration of the repeating word- sharing letters within the grid system make for limitless combinations. Creating a logo system that is flexible, easy to expand and apply.
Vertical Expansion
Letter expansion and/or merging should only be done vertically.
Horizontal Expansion
The letters can be repeated horizontally for exaggeration, but the repeated “A”s should still be retained in their own columns.
Pattern
Misuse
Do not extend the letters horizontally.
Do not change the grid structure and/or the logotype.
Do not delete a column or a row from the grid structure.
Do not combine colors in one logo even if the colors are on brand.
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