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Mecha Mecha Brand Standards Manual

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Element

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Brand Signatures

Main Logo Lock-up

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Download Main Logo

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As the Main Logo of Mecha Mecha, it is the highest in terms of usage hierarchy. It is the most flexible lockup and the mark that best and most concisely captures the core of the brand.

Overview

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The Main Logo Lock-up is composed of the logotype with the descriptor below.

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Color Variations

Primary Color Combinations

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MM_Vertical Primary Colors.png

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Alternate Color Versions

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MM_Vertical Secondary Colors.png

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Black & White

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MM_Vertical BW.png

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up is equal to the height and width of the smaller “M”.

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MM_Vertical Clear Space.png

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MM_Vertical Min Size.png

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The minimum size of the Main Lock-up is at a width of 1 inch. This is the smallest possible size that you can use this mark.

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Misuse

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MM_Misuse V 1.png

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Do not compress the logo when scaling.

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MM_Misuse V 3.png

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Do not shear the logo.

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MM_Misuse V 5.png

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Do not add any effects that skew the logo's form or geometry.

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MM_Misuse V 7.png

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Do not add any gradients to the logo. Even if the colors are on-brand

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MM_Misuse V 2.png

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Do not stretch the logo when scaling.

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MM_Misuse V 4.png

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Do not slant the logo.

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MM_Misuse V 6.png

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Do not use colors or color combinations that are off-brand.

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MM_Misuse V 8.png

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Color Variations

Primary Color Combinations

Alternate Color Versions

Clear Space & Minimum Size

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