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Horizontal Lock-up
Overview
The Horizontal Logo Lock-up is composed of the logotype with the descriptor on the right.
Color Variations
Primary Color Combinations
Alternate Color Variations
Black & White
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Horizontal Lock-up is equal to the height and width of the smaller “M”.
The minimum size of the Horizontal Lock-up is at a width of 1.5 inch. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not shear the logo.
Do not add any effects that skew the logos form or geometry.
Do not add any gradients to the logo. Even if the colors are on brand
Do not stretch the logo when scaling.
Do not slant the logo.
Do not use colors or color combinations that are off brand.
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.
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This is not the way.
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