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Brand Signatures

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Horizontal Lock-up

Overview

MM_Horizontal Logo.png
The Horizontal Logo Lock-up is composed of the logotype with the descriptor on the right.

Color Variations


Primary Color Combinations

MM_Horizontal Primary Colors.png

Alternate Color Variations

MM_Horizontal Secondary Colors.png

Black & White

MM_Horizontal BW.png

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Horizontal Lock-up is equal to the height and width of the smaller “M”.
MM_Horizontal Clear Space.png
MM_Horizontal Min Size.png
The minimum size of the Horizontal Lock-up is at a width of 1.5 inch. This is the smallest possible size that you can use this mark.

Misuse

MM_Misuse H 1.png
Do not compress the logo when scaling.
MM_Misuse H 3.png
Do not shear the logo.
MM_Misuse H 5.png
Do not add any effects that skew the logos form or geometry.
MM_Misuse H 7.png
Do not add any gradients to the logo. Even if the colors are on brand
MM_Misuse H 2.png
Do not stretch the logo when scaling.
MM_Misuse H 4.png
Do not slant the logo.
MM_Misuse H 6.png
Do not use colors or color combinations that are off brand.
MM_Misuse H 8.png
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

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