Events Technology Team's Guide to Events

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Registration

Last Updated: 1/26/22

The registration process goes as follows:

1 - Login/Create Account -

Registrants will be prompted to log in with their ServiceNow ID when attempting to access registration, as well as the mobile app or digital event website. If they do not have an existing ServiceNow ID, they can create a new account on this page. (For ServiceNow employees, they can use their existing ServiceNow active directory account)

2- RSVP form (optional)

Simple page to gather if and how the invited attendees plan on attending the event. This step is typically only used for invite-only programs or events.

3 - Attendee information form

This page will include all mandatory and optional questions to ask the attendee prior to registration. Below is the list of questions we currently collect. Additional questions can be included as needed.

Registration Questions -

My information

First name (passed through ServiceNow ID, read-only field in registration)

Last name (passed through ServiceNow ID, read-only field in registration)

Business email (passed through ServiceNow ID, read-only field in registration)

Job title (passed through ServiceNow ID, read-only field in registration)

Company (passed through ServiceNow ID, read-only field in registration)

Country/state (passed through ServiceNow ID, read-only field in registration)

Job role/level/function

Phone number

SMS Opt-in

Yes

Badge details (in person event only)***

Pronoun

he, him, his

she, her, hers

they, them, their

Preferred first name for badge

Dietary or accessibility requests***

Dietary restrictions

Allergy - Crustacean shellfish (e.g. crab, lobster, shrimp)

Allergy - Dairy

Allergy - Eggs

Allergy - Gluten

Allergy - Fish (e.g. bass, flounder, cod)

Allergy - Wheat

Allergy - Soy

Allergy - Peanuts

Allergy - Tree Nuts (e.g. almonds, walnuts, pecans)

Halal

Kosher

Vegetarian

Vegan

Other

Accessibility Requirements

Mobility

Visual

Auditory

Other

Emergency contact information***

Emergency contact name

Emergency contact phone

Emergency contact relationship

*** will be sections and questions only visible to registrants who will be attending an event in person.

- Fields that pass through ServiceNow ID will need to be updated from the attendees ServiceNow ID profile.

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4 - Orders and Payment page (if applicable)

This step only applies to paid events. Here is where registrants will be able to pay for their pass, or enter their registration code for a comped pass.

5 - Confirmation Email

A registration confirmation will be sent to the attendee after completing registration. Please refer to

Transactional Emails⁠

for email requirements and guidelines.

6 - My Info page

Registration confirmation page that attendee will be redirected to after submitting the previous step. The confirmation email (which will be sent automatically after submitting Page 2) will include a CTA to navigate back to the My Info page, where we can include any additional information or resources as needed.

Hotel: The book hotel row on this page will only be visible to those who are attending the event in person.

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What is the timeline?

It takes an average of 4 to 6 weeks to spin up registration for an event. Keep in mind that if registration for event needs to be localized for an event, that this process needs to begin immediately. Localization can be reviewed

here⁠

Privacy Statement -

https://www.servicenow.com/privacy-statement.html?⁠

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Terms and Conditions -

https://www.servicenow.com/event-terms-conditions.html?⁠

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