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Last Updated: 5/23/23

Welcome to the ServiceNow Guide to Events!

This document is meant to be your comprehensive guide to how strategic events are executed here at ServiceNow and will cover all elements from the initial planning all the way through the actual event.
The guide is organized by the several key areas of an event, which are each broken down into smaller, more detailed components that should hopefully answer any questions that may come up during the event planning stages.
Here are the main pillars defined in this guide:
This section details out the structure of the various teams within Strategic Events and every member’s role within their respective team.
A high level overview of the current event programs at ServiceNow.
Then you have your actual components of an event:
How attendees register or RSVP for an event.
How content is collected, organized, and presented to attendees. This section also covers the various types of sessions that are offered at events, as well as how speakers are managed.
How we manage exhibitors (sponsors) within each of our events. This includes adding them into the system as well as managing a plethora of tasks associated with each.
A complete overview for the various elements of an event that is executed in a live, in-person environment. This covers a number of areas such as onsite registration/badge pickup, session attendance and scanning, lead scanning, signage, and the mobile app experience.
How global events can be modified to align with the local region they occur in.
A lot of emails get sent over the course of an event. This section covers best practices for sending those out.
The Digital Experience is the website that attendees interface with during an event. For digital attendees, this is where they will consume all of the available content.
Lastly, you’ll find a page where feedback can be submitted:
Any feedback related to this guide can be shared here.

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