The ServiceNow Strategic Events Team comprises of a number of various operational teams, some dedicated to specific events and others as “shared services” across multiple departments.
At a very high level, the platform team manages all of the technology required in order to execute an event, whether it be fully digital, in person, or a combination of the two. This includes the platform that executes ServiceNow digital events, the technology leveraged for live events, and the events mobile app. Some specific examples of what this team oversees includes:
Events Digital Experience (ServiceNow Digital Events website)
The audience engagement team handles a broad range of responsibilities within the Strategic Events team. The core of this team handles two primary areas of events:
Event Marketing/Communications
Event Sponsorship
Some specific responsibilities of this team include:
Knowledge Marketing
Messaging
Campaigns
Onsite Communication
Sales Enablement
Audience Programs such as CreatorCon, GPES, Exec Programs, Customer Forums
The External Events Strategy & Delivery team manages all external facing ServiceNow Event programs, most notably Knowledge. Some specific responsibilities of this team include: