Last Updated: 2/1/21

The ServiceNow Strategic Events Team comprises of a number of various operational teams, some dedicated to specific events and others as “shared services” across multiple departments.
The primary teams within Strategic Events are:

At a very high level, the platform team manages all of the technology required in order to execute an event, whether it be fully digital, in person, or a combination of the two. This includes the platform that executes ServiceNow digital events, the technology leveraged for live events, and the events mobile app. Some specific examples of what this team oversees includes:
Events Digital Experience (ServiceNow Digital Events website)
Marketing Landing Page
Home Page
Playlists
Library
Session Detail Pages
Sponsor Showcase
Surveys
Chat
Attendee/Partner facing applications such as:
Online Registration
Nomination
Call for Content
Speaker management (SRC)
Exhibitor management (ERC)
Onsite technology such as:
Badge Printing
Session scanning
Lead scanning
Digital signage
Gamification
Event Data & Reporting
attendance capture
campaign mapping
surveys
Mobile App

Waiting for R&R write up from team.

Waiting for R&R write up from team.

The audience engagement team handles a broad range of responsibilities within the Strategic Events team. The core of this team handles two primary areas of events:
Event Marketing/Communications
Event Sponsorship
Some specific responsibilities of this team include:
Knowledge Marketing
Messaging
Campaigns
Onsite Communication
Sales Enablement
Audience Programs such as CreatorCon, GPES, Exec Programs, Customer Forums
Sales Resources & Tools
Folloze
SSC
Marketing Center
Digital Marketing
Event Communications
Exec comms
COVID comms & protocol
Code of Conduct
Sponsorship Strategy
Packages & prospectus
Sponsor pricing

The External Events Strategy & Delivery team manages all external facing ServiceNow Event programs, most notably Knowledge. Some specific responsibilities of this team include:
Program Strategy
Event Budgets
Event Measurement
Customer Experience
Executive Engagement
P4 & OOCEO
Partner - exec programs & sales programs
Event Operations
Facility & Venue Contracts
Housing, Transportation, Registration strategy
Staffing
Show Floor Experience
Customer showcases
Sponsor integrations
Innovation experience
Community Experience Programs & Launch
Creatorcon
NOW Platform releases

Waiting for R&R write up from team.

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