Last Updated: 2/1/21
The ServiceNow Strategic Events Team comprises of a number of various operational teams, some dedicated to specific events and others as “shared services” across multiple departments.
The primary teams within Strategic Events are:
At a very high level, the platform team manages all of the technology required in order to execute an event, whether it be fully digital, in person, or a combination of the two. This includes the platform that executes ServiceNow digital events, the technology leveraged for live events, and the events mobile app. Some specific examples of what this team oversees includes:
Events Digital Experience (ServiceNow Digital Events website) Attendee/Partner facing applications such as: Exhibitor management (ERC) Onsite technology such as: Waiting for R&R write up from team.
Waiting for R&R write up from team.
The audience engagement team handles a broad range of responsibilities within the Strategic Events team. The core of this team handles two primary areas of events:
Event Marketing/Communications Some specific responsibilities of this team include:
Audience Programs such as CreatorCon, GPES, Exec Programs, Customer Forums The External Events Strategy & Delivery team manages all external facing ServiceNow Event programs, most notably Knowledge. Some specific responsibilities of this team include:
Partner - exec programs & sales programs Facility & Venue Contracts Housing, Transportation, Registration strategy Community Experience Programs & Launch Waiting for R&R write up from team.