Underdog October Update - Besties Version 👬

Hello UP friends -

Sorry for the late send. I had automated for our investors but was super busy in Lisbon during breakpoint. I didn’t forget about you!

Finally got time to breathe here in Barcelona.

Cheers to the Last Month. 👇

Our quick reflections on the last month:

TLDR: We’ve closed our first customer for $10,000 to use our Reputation System and API. We’ve been receiving a lot of inbound from major DAO’s in Solana like Metaplex & SuperteamDAO. We’ve created an API that allows Underdog to be a lot more flexible. Check out an explainer of the demo we’re creating with them

here⁠

What is Underdog Protocol?

Underdog Protocol wants to make web3 work for everyone.

Integrate apps like Twitter, Discord, and Airtable to bring your reputation on-chain and build social capital.

🤝Asks

Web3 Communities to Onboard

Do you know any web3 communities, protocols, or clubs we should bring onto Underdog Protocol Season Zero?

Web2 Companies who want to integrate web3

Since we’ve developed our API, we’ve seen an opportunity to help companies adapt web3 in a unique way, know any companies that we should be talking to?

👍 Highlights

Partnerships & Biz Dev👬

We’ve secured our first paying customer ($10,000/yr) who is a web2.5 startup looking to integrate our Reputation System and use our API.

We’re received inbound from major DAOs to develop unique use cases like Reputation Based Governance & Community Reputation Scores with

Superteam.fun⁠

MetaplexDAO⁠

, and

Furlough Φ Collaboration 3.0⁠

Product 📱

Ability to build and ship multiple features within the month: Reputation focused-API, Mint Direct to Wallet, and

Check out

demo⁠

API docs⁠

to dive deep into what we’re building with our first customer, Takes.

Marketing 👏

We’ve been featured in two different newsletters. The authors reached out to do deep dives and feature us as a helpful tool to their audiences.

Check out the articles here:

[Dive #118] Underdog Protocol⁠

🚀 Pig butchers are stealing billions in crypto | WTFcrypto⁠

(scroll to the bottom)

👎 Low lights / Challenges

Pricing 🌀

We’ve spent a lot of time thinking about monetization but unsure if it’s the right way of going about it. Do you want to help figure it out?

Split Direction 🐶:

Communities, Protocols, and Communities are interested in utilizing our Reputation System & API BUT they’re two different businesses and pitches. We’re unsure how to approach this. How would you do it?

🎯 November Priorities

Biz Dev 📊

Activate +5 communities onto our Season Zero program to increase usage of Underdog Protocol and boost connected wallets from 200 to 275.

Close 1 more paid beta partner with early one-time fee (between $1,000-$10,000 based on needs)

Product 📱

Build integrations & workflows for communities to be able to do ‘Web3 out the box’ - we need to build Twitter, Discord, and GitHub integrations.

GTM 📈 :

Find partners and build pipeline in Lisbon at Solana’s Breakpoint 2022 Conference. We leave this Wednesday. Send us recommendations!

Reply if you’d like to see our thinking on Pricing for the API. We are thinking about this alot like Zapier & Pipedream ie: charging on value metric - per API call. We’ll start creating integrations and workflows to package out differently.

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