As recently as 2011, 90% of people were unfamiliar with the CTRL + F computer shortcut
More than 80 percent of the ocean has never been mapped, explored, or even seen by humans. A greater percentage of the moon and Mars has been mapped and studied than of our own ocean floor. There is so much more to learn!
Scientist know only know five per cent of the universe. The remaining 95 per cent is still a mystery – an unknown universe of new particles and forces awaits discovery.
Now with that said I want you to think about something, anything, that you feel strongly about, how much knowledge do you have that mater? For examples...
Your favorite song, do you know the true meaning behind it, why it was written? Who actually wrote it? The first person to record it vs. who made it famous? If 2 different people, Does it mean the same thing to the artist as it did the writer?
Your favorite movie or Tv show, do you know the ones behind the scenes? Such as the Script writer/s, Directors, Film Crew, Editors, Stand-ins, Stunt actors, etc.? Do you know what it meant to the writer, or why the editor did the scene’s you love the way that way, what feeling was the editor trying for, is that what you felt?
Know a little deeper...
A grudge your holding on to.. Do you know every side of the story? Do you why that person did what they did , there intentions for it?
How we feel, and then how we eventually react to those feelings are highly influenced by what we know, or think that we know.
Just to start of with Science has proven that 20% of what we remember is false.
Now I want you really to take that into concertation ....
Knowledge forms the lens through which we perceive and interpret the world. When we make decisions, we draw on our knowledge and experiences to make our choices.
The more we know about a particular subject or situation, the more likely we are to make a well-informed decision.
However, it's worth noting that our decisions can also be influenced by other factors such as our emotions, biases, and the context in which we find ourselves. Examples of Self context:, 'I am a professional', 'I am a brother', and 'I am active'. You can also identify with these stories. However, You can also identify with stories that say 'I am boring', 'I am useless' or 'I am pathetic'.
So If what we do and how we feel are all influenced by what we know wouldn’t you want to know all the the facts?
Have you ever hear of the “mere exposure effect” ? well it is a social psychological phenomenon that reduces uncertainty and favors the things that are familiar to us.
The mere exposure effect happens subconsciously and is explained by the brain favoring the easy route.
The same way a commercial with use a trending song that Everyone seems to have heard in an ad for something as simple as yogurt. And being as your brain recognizes the song the yogurt their promoting get registered as safe and when your selecting yogurt your more likely to that one.
So know that you know that...
We all read headlines or articles that we are familiar with, most people do not go fact check, or read the other sides story.
A Democrat listens to news about trump from democrats , and republicans listens to news about biden from republicans.
Most prefer it this way because it is way is comfortable to their brain.
Make the saying “Bird of feather flock together” really make sense right? However why can this be bad?
Well it is bad because of this thing called the framing effect..
What is the framing effect you might ask?
The framing effect occurs when we are influenced by the way information is presented. This can lead to biased decision making.
So this is stating that the decisions we make are influenced by the way Information is packaged, presented, and served to us, or which frame we’re perceiving the information from.
We can go back to yogurt with an example take two yogurt pots.One says “10 percent fat” and another says “90 percent fat free”. The framing effect will lead to us picking the second option, as it seems like the second is the healthier option.
Another example of this is A salesperson promoting a product would much rather claim '85% of customers were satisfied with the product' than admit '15% of customers were dissatisfied
Now Imagine this all around you....
Medical Treatment
Positive Frame- You will survive if you take this medical treatment.
Negative Frame- You will Die if you won’t take this medical treatment.
2. Negotiation
Positive Frame- This deal will give you a huge profit.
Negative Frame- You will lose the chance to get a huge profit if you say no to this deal.
3. Sports
Positive Frame- Team X managed to make its place in the top 5 best teams.
Negative Frame- Out of the top 5 best teams, Team X is the worst team.
4. Politics
Positive Frame- This time we managed to win more seats than the last time.
Negative Frame- We only managed to win 5 seats out of the 40 seats in the elections.
For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution.
{It’s that what is said but in how they say it type of way}
So you are probably like, well that is interesting and all but why you telling me? What does it have to do with this Podcast, Buzzworthy Views?
Well truth is that, it has almost Everything to do with it!
Buzzworthy Views aims to take that framing effect out of all or most of those top headlines so you can form your own opinions and we can discuss our views.
Seek Advice - from credible source. I plan to find every source out there and relay it back to you.
Reconsider Your Choices - After Picking a side on the matter, we will discuss all the options you have. Then reconsider to make sure that's the choice you really wanted to make. When you reconsider your choice you are more likely to consider from the different perspectives to cross-check your options. Reconsidering your choice can make you realize that the way the information was presented to you has largely influenced your decisions.
Look Beyond the Frame - We will look at each situation from all perspectives. { Putting ourselves into someone else's shoes if you will}
Involvement - Studies show the more someone is involved with that particular subject matter, they become less likely to fall victim to the framing manipulation that is associated with it. So we will get Involved!
And Last But Not Least,
5. Rephrasing the Information - Whenever you are presented with information, We will rephrase it in different ways to easily understand the positive and negative framing manipulation. Credible sources { If available} will be talked about with links to verify the presented data, rather than just believing it straightaway. If Sources Can not be found that are Credible you will know this as well!
Now Not all top Headlines will be subject to this. So some episodes will be us just discussing whats happening in the world, or maybe you noticed something doing this and want talk about it. Mention it here..
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