The circumstances surrounding the creation of this creative brief:
Business context
Product system context
Other dependencies
Objective
The purpose of this creative brief (1-2 sentences)
Problems
Add bullet points here to lay out the core problems product design needs to solve for, including both use cases for the feature and accompanying difficulties that might come with traditional solutions.
Traditional behavioral framing can be helpful here:
[Persona] needs to [action] in order to [result].
Example:
Prospective clients need to see a digestible menu of all solutions TimeTable provides in order to scan for one that matches their needs.
Requirements
Bullet out the business, product, or technical constraints here. This section should include far fewer bullets than the Problems section above and should be limited to hard limitations.
Example:
Autocompletion of search terms won’t be available until two characters are entered.
Filter the table below to the Epic entry that matches the focus of this brief, then adjust components as needed.
[Components in this Epic]
Component
Component type
Design Sprint
Stage
🔗
i
Dev Sprint
Notes
Component
Component type
Design Sprint
Stage
🔗
i
Dev Sprint
Notes
1
Accordion block
Content
Design Sprint 1
Development
Huge Design System - Document
Dev Sprint 1
2
Text + media
Content
Design Sprint 1
Development
Huge Design System - Document
Dev Sprint 2
3
Rich media
Content
Design Sprint 1
Development
Huge Design System - Document
Dev Sprint 1
4
Rich text block
Content
Design Sprint 2
Development
Huge Design System - Document
Dev Sprint 2
5
Share pop out menu
CTA
Design Sprint 3
Designing
Huge Design System - Document
Dev Sprint 5
6
Tags
Content
Design Sprint 6
Not started
Huge Design System - Document
Dev Sprint 7
7
Socials
Content
Design Sprint 6
Not started
Huge Design System - Document
Dev Sprint 7
8
Simple hero
Hero
Design Sprint 4
Designing
Huge Design System - Document
Dev Sprint 3
No results from filter
Prototypes & Whiteboarding
Embed whiteboards here, to show the rough approach that has been discussed across design, product, and tech so far.
Sample Data
Provide the design team with text, numbers, or other information they might need to create a reasonable mock-up of key states within the scope of this brief.
References and Beacons
Add inspirational images that the design team can refer to here. These can be screenshots, pieces of UX, links, or even visual ideas. This is a collaborative section across the ticket writer and design.
Research
Include links to notes, articles, or other artifacts with key research information here. A summary of the key findings to keep in mind also works.
Team Alignment
Do we feel like this PRD is ready to bring into development?
Open dialogue helps your team do their best work. After reviewing the requirements, have your team add and prioritize discussion topics.