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Budget

Annual Budget

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YTD Spend

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0

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Remaining Budget

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0

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Overall Spend by Status

Overall Spend by Status

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Plan by Strategy

Plan by Strategy

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Spend by Month

Spend by Month

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Plan by Category

Plan by Category

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How to use this doc

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Start with the

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table → this is where you input larger groups of spend and “allocate” budget to fund initiatives (i.e. allocated from a tops-down perspective). In this table we are mapping these “Expense Groups” to other dimension such as Category, Strategy, and Owner — which will enable grouping and drives certain summary charts that we care about. I have also included a column to indicate which Expense Group rows have been reviewed and approved by Evan, but if this is not important we can remove it.

Within each Expense Group there is a detailed view where you would input the detailed spend plan. All of this data is kept in the

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table, but for the most part that table should be kept hidden; most of the actual tracking should take place within an individual row in the Budget Breakdown table. In the detailed view, you can input in individual Line Items that make up that Expense Group, and tag the corresponding Amount and Month in which the spend takes place. This is what makes up “Planned” spend (i.e. planned at a bottoms-up level). This is important to ensure that what we have planned 👆 closely matches up to what has been allocated 👇 to that Expense Group.

Lastly, I will be bringing in actuals from our financial system into this doc, in the

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table. While we can’t track actuals at the individual Line Item or even Expense Group level (without tons of manual work that I am assuming we don’t want to sign up for), we do track actuals by what is known as “Account”. These Accounts should generally correspond to the Category column included in the Budget Breakdown table. For now, I am just planning to track Actuals vs Budget/Plan at the total aggregated marketing level, but as needed we can go one level deeper and track at the Category (AKA Account) level.

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Add Budget Expense Group

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Budget Breakdown

Budget Breakdown