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For Channel Owners

The following are references to more detailed plans that support the product launch. Each plan has specific actions that are required to bring the functional area up to a level of acceptable launch readiness.
Calendar
1

April 2020

Month
Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Positioning
Pre-Kickoff
Write Creative Brief
Final Creative Review
Initial Creative Review
Define Naming
Final Creative Review
Marketing Kickoff
Creative Review
Tax Day
Final Creative Review
Core Portfolio Update
Freeze Week
Freeze Week
Dry Run


Channel Plan Management
4
Not Started
7
In Progress
1
In Compliance
1
Compliance Approved
4
Announcement email
Update FAQs
Monthly email modal
Updates to content on brochure site
Update screenshots in videos
Announcement email
Announcement post
Publish FAQs
Update old posts
Announcement post
Post to social
landing page
Update onboarding drip


Creative Brief

Goals
5
Metric
D7 Target
D30 Target
D90 Target
1
Conversion metric 1
2
Conversion metric 2
3
Conversion metric 3
4
Conversion metric 4
There are no rows in this table

Select Audience:
Customers

Audience attributes

Most active users Interested in trying new products

Problem Statement

Strollr's are difficult to steer

Feature Description

Integrated with Google Maps Turn by turn sidewalk directions

Positioning Statement

New guidance system has finally been launched!

Key Messaging

Turn by turn Integrated with products you love Takes your current Strollr to the next level



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