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Product Marketing Launch Hub
Launch marketing
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Main Timeline
Tasks
Status
Start Day of Week
Start
Effort
End
Assigned To
Notes
Modified on
Modified by
Week #
1
Positioning
Deadline
Monday
4/1/20
1 day
4/2/20
4/20/23, 4:29 PM
14
2
Write Creative Brief
Deadline
Monday
4/1/20
1 day
4/2/20
4/20/23, 4:29 PM
14
3
Initial Creative Review
Meeting
Tuesday
4/2/20
1 day
4/3/20
4/20/23, 4:29 PM
14
4
Define Naming
Deadline
Tuesday
4/2/20
1 day
4/3/20
4/20/23, 4:29 PM
14
5
Pre-Kickoff
Meeting
Wednesday
4/3/20
1 day
4/4/20
4/20/23, 4:29 PM
14
6
Final Creative Review
Meeting
Thursday
4/4/20
1 day
4/5/20
4/20/23, 4:29 PM
14
7
Marketing Kickoff
Meeting
Monday
4/8/20
-
4/8/20
4/20/23, 4:29 PM
15
8
Creative Review
Meeting
Wednesday
4/10/20
-
4/10/20
4/20/23, 4:29 PM
15
9
Tax Day
Important date
Tuesday
4/16/20
-
4/16/20
4/20/23, 4:29 PM
16
10
Final Creative Review
Deadline
Wednesday
4/17/20
-
4/17/20
4/20/23, 4:29 PM
16
11
Core Portfolio Update
Important date
Tuesday
4/23/20
-
4/23/20
4/20/23, 4:29 PM
17
12
Freeze Week
Deadline
Wednesday
4/24/20
7 days
5/1/20
4/20/23, 4:29 PM
17
13
Dry Run
Meeting
Monday
4/29/20
-
4/29/20
4/20/23, 4:29 PM
18
14
Launch Day
Meeting
Wednesday
9/19/20
-
9/19/20
4/20/23, 4:29 PM
38
There are no rows in this table
Main Channels
Audience
Launch piece
Status
Assigned to
Channel
Link to content
Date going live
Time going live
Live?
Customers
8
Announcement post
Compliance Approved
Resource Center
5/1/2020
8:25 AM
Publish FAQs
In Progress
CRM
5/1/2020
8:25 AM
Update old posts
In Compliance
Resource Center
5/1/2020
8:25 AM
Announcement email
Not Started
CRM
5/1/2020
11:00 AM
Update FAQs
Not Started
FAQ/Macro
5/1/2020
11:00 AM
Monthly email modal
Not Started
CRM
5/1/2020
11:00 AM
Post to social
Compliance Approved
Brochure
5/1/2020
8:25 AM
Update onboarding drip
Compliance Approved
CRM
5/1/2020
11:00 AM
Prospects
8
landing page
Compliance Approved
Brochure
5/1/2020
8:25 AM
Updates to content on brochure site
Not Started
Brochure
5/1/2020
8:25 AM
Update screenshots in videos
Not Started
Brochure
5/1/2020
8:25 AM
Press release (TBD)
Not Started
PR
5/1/2020
8:30 AM
Announcement email
Not Started
CRM
5/1/2020
11:00 AM
Announcement post
Not Started
Resource Center
5/1/2020
11:00 AM
Demo for sales
Not Started
Other
5/1/2020
11:00 AM
Reach out to affilates
Not Started
Affiliates
5/1/2020
9:00 AM
Main Positioning
Audience
Audience Attributes
Problem
Solution
Positioning statement
Product/Feature Description
Key Messaging
1
Customers
Most active users
Interested in trying new products
Strollr's are difficult to steer
New guidance system
New guidance system has finally been launched!
Integrated with Google Maps
Turn by turn sidewalk directions
Turn by turn
Integrated with products you love
Takes your current Strollr to the next level
2
Prospects
Like participating in forums
Your existing Stroller doesn't have a guidance system
New guidance system
Strollr means you never have to push your stroller again!
Integrated with Google Maps
Turn by turn sidewalk directions
Turn by turn
Partnered with the best mapping out there
Reinvent your Stroller game
There are no rows in this table
Channel Tiers
Team
Channel
Icon
Tiers
Owned
Brochure
Tier 1
Tier 2
Tier 3
Resource Center
Tier 1
Tier 2
Tier 3
FAQ/Macro
Tier 1
Tier 2
Tier 3
CRM
Tier 1
Tier 2
Tier 3
Social
Tier 1
Tier 2
Tier 3
Earned
PR
Tier 3
Paid
Display
Tier 3
Affiliates
Tier 2
Tier 3
SEM
Tier 2
Tier 3
Other
Tier 3
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