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Active Tours Journey
Audience overview:
This journey is comprised of a series of 4 touchpoints over 40 days, and is sent to families who move into the Active Tours pipeline status.
Journey goal:
The primary goals of this journey are to facilitate a connection with the advisor, support the family, gain community reviews, and drive the family to the Won pipeline status.
Sample Creative:
Touchpoint 3.1
Email: Sent 5 days after lead enters Active Tours pipeline status
Touchpoint 3.2
Email: Sent 10 days after lead enters Active Tours pipeline status
Touchpoint 3.3
Email: Sent 30 days after lead enters Active Tours pipeline status
Touchpoint 3.4
Email: Re-send the 3.1 email 40 days after lead enters Active Tours pipeline status, only to families who have not previously opened the 3.1 email.
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