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Membership 101
Membership 101
1. Is membership for me?
2. Making the case
3. Setting objectives
4. Designing your program
5. Integrating membership
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5. Integrating membership

Session Objective

In the final session, we’ll break down the costs, tech, and staffing needs of a membership program, with a particular focus on the five most common staffing challenges member-driven newsrooms face, and how to solve them without making a new hire. We’ll also present a tested pre-launch checklist that you can use to get ready for your launch date.

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Slides

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Resources mentioned in this session:

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Staffing your membership strategy
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| The Membership Guide
Worksheet:
Membership skills checklist
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Making the business case for membership
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| The Membership Guide
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Building your membership tech stack
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| The Membership Guide
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Launching your membership program
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| The Membership Guide
Worksheet:
Your pre-launch checklist 
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How to choose a membership tech stack
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| The Poynter Institute

Case Studies

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How Chalkbeat built its cross-functional “AudSquad”
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How the Daily Maverick took a skills-based approach to staffing its membership program
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How The Dispatch made Substack work for them
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