Membership 101

Explore

1. Is membership for me?

Session Objective

This session defines news revenue models, of which there are many. It then guides participants to assess whether membership is right for them and what they need to put in place to implement a membership strategy that fits their organization and audience needs.

Video

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transcript⁠

Slides

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To view speaker notes, click on the three-dot icon above.

Resources mentioned in this session:

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How to assess the size of a loyal audience⁠

| The Membership Guide

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User Funnel Diagnostic⁠

| Google News Initiative

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Reader Revenue Playbook⁠

| Google News Initiative

Jump to

Chapter 4: Optimizing your User Funnel⁠

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NewsletterGuide.org⁠

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The

loyalty and community section⁠

Better News⁠

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Making data-informed decision making⁠

| Membership Puzzle Project

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Choosing your membership tech stack⁠

| Emma Carew Grovum

Case Studies

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How the Daily Maverick tested its membership assumptions pre-launch⁠

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How Zetland turned its members into powerful ambassadors ⁠

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What WTFJHT learned from a bad membership tech choice⁠

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How the Honolulu Civil Beat rebranded itself to be friendlier ⁠

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How The Narwhal adopted a test-and-learn mindset ⁠

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Next session
`➡️`⁠
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Making the case for membership to your potential member⁠

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