This entry-level program helps newsrooms develop membership programs tailored to their mission, audience and resources. This course is intended for news publishers that have no membership program but are considering applying staff and/or financial resources to building one.
Participants will leave this five-week program with the following outcomes:
An understanding of whether they’re ready to launch a membership program
An understanding of how to find out what their audience members want in a membership program
A framework for identifying their membership value proposition
An understanding of how to design and implement memberful routines
A framework for designing a resonant membership program
An understanding of the tech, staff, and costs associated with maintaining a membership program
is a global public research project studying how to optimize news organizations for trust through membership. Led by New York University Professor Jay Rosen, it began at NYU in 2017 and is now housed at the
is a non-profit organization whose sole mission is to develop and support sustainable business models for great local journalism.
RevLab at The Texas Tribune
Revenue Lab is a training and research center that helps newsrooms expand their revenue-generating capacities. Funded in part by a grant from the Facebook Journalism Project, RevLab leverages lessons from The Texas Tribune’s revenue playbook, along with best practices from other innovative nonprofit and for-profit news organizations, to offer free courses and consulting.