4. Designing your program

Session Objective

Once you’ve articulated your membership value proposition, conducted audience research, and set membership goals, it’s time to design your membership program. This session will walk you through the decisions you’ll have to make and the factors you should consider as you design your program.

Video

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transcript⁠

Slides

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To view speaker notes, click on the three-dot icon above.

Resources mentioned in this session:

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Designing your membership program⁠

| The Membership Guide

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Adopting a product mindset - How do we test our ideas?⁠

| The Membership Guide

Case Studies

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How the Daily Maverick designed a pay-what-you-can model⁠

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How Frontier brought a membership model to Myanmar⁠

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Next session
`➡️`⁠
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Integrating membership into your organization⁠

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