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Membership 101
Membership 101
1. Is membership for me?
2. Making the case
3. Setting objectives
4. Designing your program
5. Integrating membership
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3. Setting objectives

Session Objective

If you don’t have measurable, mission-aligned objectives for your membership program, you’ll struggle to assess whether membership is “working” and whether it’s worth the investment. In the first half of the session, we’ll walk you through MPP’s step-by-step process for setting mission-aligned, measurable membership objectives.
Membership is a two-way exchange between a newsroom and its most loyal audience members. That means you need to find ways to meaningfully involve your members. The second half of the session will focus on identifying opportunities for audience participation that meet your needs and your audience members’ motivations.

Video

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Slides

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To view speaker notes, click on the three-dot icon above.

Resources mentioned in this session:

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Developing memberful routines
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| The Membership Guide
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Adopting a product mindset
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| The Membership Guide
Jump to
How do we test our ideas?
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How do we run a retrospective?
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How Chalkbeat defined and measured membership success
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| The Membership Guide
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Developing membership metrics
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| The Membership Guide
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How do we define and measure membership success?
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Jump to
How do we set measurable goals?
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Case Studies

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How Radio Ambulante has made community building routine
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How Scalawag made the growth case for events
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How Krautreporter uses surveys to engage, co-design, and grow
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Next session
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Designing your membership program
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