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3. Setting objectives

Session Objective

If you don’t have measurable, mission-aligned objectives for your membership program, you’ll struggle to assess whether membership is “working” and whether it’s worth the investment. In the first half of the session, we’ll walk you through MPP’s step-by-step process for setting mission-aligned, measurable membership objectives.
Membership is a two-way exchange between a newsroom and its most loyal audience members. That means you need to find ways to meaningfully involve your members. The second half of the session will focus on identifying opportunities for audience participation that meet your needs and your audience members’ motivations.


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Resources mentioned in this session:

| The Membership Guide
| The Membership Guide
| The Membership Guide

Case Studies

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