These are the critical assumptions related to the business around customer segment, problem, solution, competitive differentiation, and business model.
[EXAMPLE BELOW]
1. Target Customer Segment
We believe our ideal early adopter customer is...
A. Today
Associate Attorneys at Mid-Sized Law Firms
2-5 years of work experience
Works at least 60 hours per week
Based in NYC
Uses at least one meditation or mental health app
Segment Size:
150k associate attorneys at mid-sized law firms
B. Next
Young consultants in management consulting firms.
Early-career healthcare professionals (e.g., residents, nurses) in hospitals.
C. Future
B2C: Expanding to include other high-stress professions outside the legal field.
B2B: Offering the app as part of wellness programs in larger corporations and institutions.
2. Problem and Solution
A. Our customer has a need to...
Effectively manage stress and anxiety amidst a demanding legal career.
Improve emotional intelligence and resilience to enhance client relations and job performance.
Find a balance between personal life and the demanding hours of legal work.
B. This is hard today because...
The legal profession carries a stigma against openly discussing mental health challenges.
Traditional mental health solutions are often time-consuming and not tailored to the unique pressures of legal work.
Lack of immediate, accessible tools that fit into a busy schedule.
C. We solve this problem by...
Providing a mobile app with quick, evidence-based mental wellness exercises designed for high-pressure environments.
Offering anonymized community support forums moderated by professionals.
Integrating AI to personalize wellness plans and track progress.
3. Competitive Differentiation
A. Our primary competitors are...
Generic mental health apps not tailored to professionals in high-stress careers.
Traditional wellness programs and retreats that require time away from work.
B. We are better than competitors because...
Our solution is specifically designed for the legal profession, incorporating the nuances of their work-life challenges.
We offer greater convenience and accessibility, crucial for busy professionals.
Our community feature provides peer support without compromising privacy.
4. Business Model
We will acquire customers by...
Through partnerships with law firms, legal associations, and professional networks, alongside targeted digital marketing strategies focusing on the legal profession.
We will make money by...
A subscription model offering basic access for free with premium features available. Corporate packages for law firms and legal institutions.
5. Open Questions / Most Important Areas to “De-Risk”
Ensuring the app's content and tools are effectively tailored to meet the specific needs of legal professionals.
Building trust within the legal community regarding the app's benefits and the confidentiality of its use.
Verifying the app's ability to retain users by demonstrating measurable improvements in their mental wellness and professional performance.
