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Resources for Product Managers
  • Pages
    • Guides for Product Builders
      • Roadmap to Becoming a Product Manager
        • An Overview of the Journey Ahead
        • Milestone 1: Learn the basics of product
        • Milestone 2: Get hands on experience
        • Milestone 3: Connect with Other PMs
        • Milestone 4: Complete the interview process
        • Mission Accomplished! What's next?
    • Resources
      • Social Media
      • Podcasts
      • Newsletters
      • Slack Communities
      • Business Assumptions Overview
    • 1. Product Research Overview
      • 2. Ingredients of Good Competitive Analysis
      • 3. Examples of Competitor Research
      • 4. Going from good to great
Resources for Product Managers
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1. Product Research Overview
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The goal of this experiment is to rapidly improve your product research skills in four steps:
Understand why product research is important
Provide a framework or mental model for how to do product research
See examples of what great research looks like
Practice with a skills challenge

Why Product Research is Important

Whether you are shipping a new feature, putting together a roadmap, figuring out pricing or helping inform the strategy of the product, a critical part of the job of a new product manager is to be able to do great research. Research can help you better understand the market, your customers, and what is the right solution to build - saving you and your company time and money.
There are many different types of product research and many methods of conducting researching.
Types of Product Research
Market & Industry Research
Competitive Analysis
User Research
Brand Research
Pricing Research
Product Testing and Development
And more...
Research Methods
Secondary / online research
Ethnographic Research
Surveys
Interviews
Lean Experiments
Field studies
And more...

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