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Compare a particular flow (registration, onboarding, etc.) across multiple productsTypically step-by-step screenshots with callouts
A more detailed feature-by-feature comparisonTypically done in a spreadsheet or table
See the feature comparison table above, pricing and revenue models can be included as part of a table such as this
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3. Examples of Competitor Research
Let’s look at some examples of competitive analyses.
1. Competitive Landscape & Positioning
Competitive landscapes tend to be visual and make it easy to see the gaps between your product and the industry. Typically, you want to select two most important criteria that the industry competes on and then compare across them.
Example 1: Matrix
Example 2: Venn Diagram
Example 3: Table
Example 4: Category Blocks
2. UI / UX Teardown
Example Screens: Apple Music Signup Flow
Note: Some of the text in the callout boxes in the example screenshots is not that relevant. Normally, the text bubbles are for observations on either UX, messaging, or anything notable about the experience.
Example Screens: Dropbox Signup Flow
In your research, you would want to walk through every single step in the flow and make observations.
3. Feature Comparison
Example: Feature Comparison Table
4. Business Model & Pricing
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