Your primary job as a leader is to set a direction and align teams around it. That information forms the company's . GERM rank is one of its elements.
Strategic context includes:
, explaining why the company exists, what purpose it serves , providing a ranking for growth, engagement, and monetization , describing the most important KPIs to company health , providing with small amount of company-wide goals and concrete success measurements , describing the future you are trying to create, typically in 3-10 years. , describing a plan of how to make a reality I'll cover each block in the future; to be notified.
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