Step 7️⃣ - Strategic context

Your primary job as a leader is to set a direction and align teams around it. That information forms the company's

strategic context⁠

. GERM rank is one of its elements.

Strategic context includes:

⁠

Company mission⁠

, explaining why the company exists, what purpose it serves

⁠

GERM ranking⁠

, providing a ranking for growth, engagement, and monetization

⁠

Company KPI scorecard⁠

, describing the most important KPIs to company health

⁠

Company objectives⁠

, providing with small amount of company-wide goals and concrete success measurements

⁠

Product vision⁠

, describing the future you are trying to create, typically in 3-10 years.

⁠

Product strategy⁠

, describing a plan of how to make

product vision⁠

a reality

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⁠

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