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Step 7️⃣ - Strategic context

Your primary job as a leader is to set a direction and align teams around it. That information forms the company's . GERM rank is one of its elements.
Strategic context includes:
, explaining why the company exists, what purpose it serves
, providing a ranking for growth, engagement, and monetization
, describing the most important KPIs to company health
, providing with small amount of company-wide goals and concrete success measurements
, describing the future you are trying to create, typically in 3-10 years.
, describing a plan of how to make a reality

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