Step 4️⃣ - GEM ranking

Drag & drop pillars to reflect your priorities (use the handle on the left side of the pillar when you hover it).

The pillar at the top should be the most important, pillar at the bottom should be the least important.

Learn more about how to prioritize

here⁠

⁠

Pillar

Comment

Your success metric

📈 Growth

Defines how you’re getting new users

🎮 Engagement

Defines how users are using your product

↩️ Retention

Defines how many users come back to use your product

💰 Monetisation

Defines how you make profit

There are no rows in this table

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.