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GERM rank
About GERM rank
Step 0️⃣ - Copy this doc
Step 1️⃣ - Invite the right people
Step 2️⃣ - GERM pillars
Step 3️⃣ - Success metrics
Step 4️⃣ - GEM ranking
Step 5️⃣ - Pillar funding
Step 6️⃣ - Communicate
Step 7️⃣ - Strategic context
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About GERM rank

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Every company has four strategic pillars:
📈 Growth - defining how you're getting new users,
🎮 Engagement - defining how your users are using your product,
↩️ Retention - defining how many users come back to use your product,
💰 Monetization - defining how you make a profit

Learn how to create a strategy by defining and ranking your four pillars—growth, engagement, retention, and monetization (🦠 GERM, in short):
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