About GERM rank

Every company has four strategic pillars:
📈 Growth - defining how you're getting new users,
🎮 Engagement - defining how your users are using your product,
↩️ Retention - defining how many users come back to use your product,
💰 Monetization - defining how you make a profit

Learn how to create a strategy by defining and ranking your four pillars—growth, engagement, retention, and monetization (🦠 GERM, in short):


Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.