About GERM rank

Every company has four strategic pillars:

📈 Growth - defining how you're getting new users,

🎮 Engagement - defining how your users are using your product,

↩️ Retention - defining how many users come back to use your product,

💰 Monetization - defining how you make a profit

Learn how to create a strategy by defining and ranking your four pillars—growth, engagement, retention, and monetization (🦠 GERM, in short):

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