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Step 2️⃣ - GERM pillars

Every company has four strategic pillars:
Pillar
Comment
1
📈 Growth
Defines how you’re getting new users
2
🎮 Engagement
Defines how users are using your product
3
↩️ Retention
Defines how many users come back to use your product
4
💰 Monetisation
Defines how you make profit
There are no rows in this table
They form a loop of sorts:
Frame 3.png
Make sure everyone in the group understands those pillars.

Next:


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