Step 2️⃣ - GERM pillars

Every company has four strategic pillars:

Pillar

Comment

📈 Growth

Defines how you’re getting new users

🎮 Engagement

Defines how users are using your product

↩️ Retention

Defines how many users come back to use your product

💰 Monetisation

Defines how you make profit

There are no rows in this table

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They form a loop of sorts:

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Make sure everyone in the group understands those pillars.

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