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GERM rank
About GERM rank
Step 0️⃣ - Copy this doc
Step 1️⃣ - Invite the right people
Step 2️⃣ - GERM pillars
Step 3️⃣ - Success metrics
Step 4️⃣ - GEM ranking
Step 5️⃣ - Pillar funding
Step 6️⃣ - Communicate
Step 7️⃣ - Strategic context
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Step 2️⃣ - GERM pillars
Every company has four strategic pillars:
Pillar
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Pillar
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1
📈 Growth
Defines how you’re getting new users
2
🎮 Engagement
Defines how users are using your product
3
↩️ Retention
Defines how many users come back to use your product
4
💰 Monetisation
Defines how you make profit
There are no rows in this table
They form a loop of sorts:
Make sure everyone in the group understands those pillars.
Next:
Step 3️⃣ - Success metrics
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