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Step 3️⃣ - Success metrics
Pillar
Comment
Netflix success metric
Facebook success metric
Your success metric
1
📈 Growth
Defines how you’re getting new users
Year-over-year member growth
Active user growth YOY
2
🎮 Engagement
Defines how users are using your product
Number of content watched weekly
Number of posts liked
3
↩️ Retention
Defines how many users come back to use your product
Monthly retention
Daily active users
4
💰 Monetisation
Defines how you make profit
Gross margin, LTV, revenue
Revenue
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