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If I had to get 10 scholarship offers again starting from ZERO, here's what I'd do.
How to Get College Coaches to Notice Your Athlete In College Recruiting
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Case Studies
Weathering the mental and emotional storms in college recruiting to get more scholarships with less headaches
Success Breakdown: Offer + Successful Breakup Email
Parents of High School & College Athletes
How we can help you get 5+ new interested schools without hiring a $10,000 recruiting service
Parents of high school athletes
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"Why" Content


Primary Instagram

Why you need an intentional strategy in college recruiting
Why you shouldn’t write off “generic camp invites”
Why you must send follow-ups to non-responses
Why posting often to social media is incredibly important
Why you don’t need to hire a $10,000 recruiting agent
Why schools ghost you
Why you should NOT initiate calls with college coaches
Why coaches don’t open emails
Why you must generate interest before you attend a showcase
Why you must follow up with coaches after a showcase
Why you should NOT include stats in your email
Why coaches don’t click on video links
Why college coaches recruit transfer portal players over high school players
Why your kid doesn’t send emails (even if they’re motivated)
Why you must reach out to schools beneath your skill level
Why you need to reach out to schools that you’re not super excited about
Why you should not wait for coaches to reach out to you first
Why you don’t have to play varsity your freshman year to go D1
Why junior college is a great option
Why leverage is the only thing that matters in college recruiting
Why you need to treat the recruiting process like a business deal
Why a 3-minute highlight video is hurting you
Why you should have practice video in addition to game video
Why grades matter
Why the titles of your videos are so important
Why you should not email the head coach
Why self-promotion is actually selfless
Why you should not CC every coach on staff
Why you can’t trust bulk data sets of college coach contact info
Why you shouldn’t tag more than 3 coaches in a tweet
Why most relationships with college coaches “fizzle”
Why you must track email metrics

Secondary Instagram

Why we choose email over twitter DM
Why you NEED to send high volume
Why you must email schools of every level
Why you should determine an ROI goal for every showcase you attend
Why playing time matters more than the travel team that you’re on
Why schools talk to you for months but don’t give you an offer
Why you need as much interest as possible (leverage)
Why phone calls are the easiest way to separate yourself from other recruits
Why you MUST ask questions on a recruiting phone call
Why you should use a Twitter profile over and other recruiting profile
Why social media shouldn’t be your primary method of exposure
Why other players around you have interest & are committing but you’re not
Why you should not rely on your coach to “connect” you with schools

Organized by Recruiting Stage (Aligned with Your 5-Product Model)

ACTIVATE Stage (Starting from the beginning)

Getting Started Struggles:
•Why most families start the recruiting process too late (and how to know if you're behind)
•Why waiting for coaches to find you is the biggest mistake families make
•Why talent alone won't get your athlete recruited
•Why club/travel team success doesn't automatically translate to college interest
•Why your athlete needs to "recruit themselves" to coaches
•Why the recruiting process feels overwhelming (and what to do first)
•Why starting early gives your athlete an unfair advantage
Understanding the System:
•Why NCAA recruiting rules make everything harder for families
•Why Division 1 isn't always the best choice (even for elite athletes)
•Why college coaches have limited time and budgets (and what that means for you)
•Why the recruiting landscape has changed in the last 5 years
•Why parents can't rely on high school coaches to handle recruiting
•Why most families misunderstand how college recruiting actually works

LAUNCH Stage (Struggling to get interest)

Communication & Outreach Issues:
•Why coaches aren't responding to your emails (it's not personal)
•Why "Dear Coach" emails get deleted in 2 seconds
•Why your recruiting email is too long and getting ignored
•Why coaches can spot copy-paste emails a mile away
•Why your email subject line is costing you opportunities
•Why sending email attachments kills your recruiting chances
•Why making coaches work harder guarantees no response
•Why researching the roster matters more than your athlete's stats
Visibility Problems:
•Why coaches don't know your athlete exists (even if they're talented)
•Why playing well isn't enough to get noticed
•Why your athlete's highlight video isn't getting watched
•Why outdated highlight videos make coaches think your athlete hasn't improved
•Why over-edited videos with music and slow-mo turn coaches off
•Why 5+ minute highlight videos lose coach attention
•Why your athlete needs to be at the right tournaments and showcases
•Why distance from target schools costs you time and money
Social Media & Digital Presence:
•Why social media is silently killing recruiting opportunities
•Why party photos (even innocent ones) are red flags for coaches
•Why your athlete's digital footprint matters more than ever
•Why coaches are watching your athlete's social media before reaching out

ESCALATE Stage (Building relationships)

Relationship Building Challenges:
•Why your athlete's communication skills matter more than their stats
•Why athletes struggle with "adult" interpersonal skills in recruiting
•Why phone conversations with coaches feel awkward (and how to fix it)
•Why parents speaking for their athlete is a massive red flag
•Why your athlete needs to prepare questions for every coach interaction
•Why following up consistently separates committed athletes from the rest
Evaluation & Fit Issues:
•Why the D1 dream might be costing your athlete the perfect fit
•Why bench time at a big-name school beats playing time at a smaller school (it doesn't)
•Why academic fit matters as much as athletic fit
•Why your athlete's "gut feeling" about a campus is scientifically valid
•Why distance from home matters more than families realize
•Why position fit can make or break your athlete's college experience
•Why cultural fit determines long-term satisfaction (not just roster spot)
Coach Assessment:
•Why the coach recruiting you isn't the "real" coach
•Why families need to be more critical of coaches during recruiting
•Why coaching staff turnover should change your decision-making process
•Why making a school decision based on the coach alone is risky
•Why coaches who evade questions are massive red flags

ACQUIRE Stage (Getting the first offer)

Offer Evaluation:
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