Question of the Day:When should you to talk about price in the sales process?
Drop your anchor price as soon as they know you're selling something.
And I mean early in you funnel, before they are in a sales experience.
There’s a reason that I talk a lot about charging $10,000 to attend the live version of the Hunger Games.I introduce that when there’s not a sale happening because there’s no friction to belief.
There’s no sales link. There’s no limited time offer It’s just a fact I am informing you of as I give you other value.
Doing that gives you the time and mental space to accept that price.
Which means when I drop a free or discounted offer you UNDERSTAND the value. I get the benefit of my anchor price being a fully accepted part of your reality. Rather than a throw away line 80% of the way down the sales page.
Actual price tell them 10 seconds before you ask for the credit card number.
It’s on the order form. And to see it they need to make it that far down the funnel.
Bye Now.
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On dropping price...