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Tone of Voice

Capturing the correct tone of voice will be critical in developing meaningful interactions with a predominately millennial audience. To be expanded upon.

Elevator Pitch

An experienced Doctor at hand, whenever you need them, in 3 minutes or less.
Value Propositions
Value Proposition
Strength
1
Unlimited doctor appointments.
2
Prescriptions at no additional cost.
3
People-centred customer service.
There are no rows in this table
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Dos and Don'ts
Do / Don't
Do
4
Copy
DO: Use the term 'easy' or similar, i.e. 'walk in the park'.
DO: Call the existing GP experience 'broken'.
DO: Talk about discretion, convenience, and a hassle-free customer experience.
DO: Use “experienced Doctors” across touchpoints.
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