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Customer Personas
Initial Customer Personas based on Facebook data. To be validated and expanded upon.
Personas
Persona Name
Description
Persona Image
A/S/L
Job Titles
Search Terms
Cares About
1
Renting Ruth
Time poor, actual doctor is “back home”.
24/F/London
Analyst
“online doctor for prescription”
Speed, flexibility, price.
2
Frustrated Frank
Annoyed at poor experience from regular GP.
31/M/Surrey
Finance Manager
“my doctor isn’t helping me”
Customer service, reliability, price.
3
Saver Sam
Happy with existing online doctor service, but thinks he’s paying too much.
29/M/Leeds
Freelance Developer
“push doctor alternatives”
Price, speed, reliability.
4
Sicknote Simon
Wants to find a doctor service that provides sicknotes with minimum of fuss.
43/M/London
Retail Supervisor
"online doctor sick note”
Speed, Price, flexibility.
5
Independent Izzy
Values a female-only experience.
27/F/London
Marketing Manager
“female doctor near me”
Experience, discretion, flexibility.
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