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Customer Personas

Initial Customer Personas based on Facebook data. To be validated and expanded upon.
Personas
Persona Name
Description
Persona Image
A/S/L
Job Titles
Search Terms
Cares About
Renting Ruth
Time poor, actual doctor is “back home”.
images.jpeg
24/F/London
Analyst
“online doctor for prescription”
Speed, flexibility, price.
Frustrated Frank
Annoyed at poor experience from regular GP.
screen_shot 2019-03-08 at 12.33.45 AM.png
31/M/Surrey
Finance Manager
“my doctor isn’t helping me”
Customer service, reliability, price.
Saver Sam
Happy with existing online doctor service, but thinks he’s paying too much.
alexander-andrews-TPH3q6202qA-unsplash.jpg
29/M/Leeds
Freelance Developer
“push doctor alternatives”
Price, speed, reliability.
Sicknote Simon
Wants to find a doctor service that provides sicknotes with minimum of fuss.
middle-aged-mens-hairstyles-13.jpg
43/M/London
Retail Supervisor
"online doctor sick note”
Speed, Price, flexibility.
Independent Izzy
Values a female-only experience.
trent-szmolnik-_-oOf9Zn-qs-unsplash.jpg
27/F/London
Marketing Manager
“female doctor near me”
Experience, discretion, flexibility.
There are no rows in this table
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