Monthly Model Inputs
The below numbers are an outline of proposed monthly numbers for budget, site visits, leads, and CPA. Please see definitions and assumptions below:
Budget: Will need to validate £CPC across channels, however these numbers are indicative of baseline budget tiering.
Plus Customers: Reflects the number of users who signed-up, and have engaged with at least one follow-up interaction within the subsequent 30-day period.
£CPA: Cost of acquiring leads.
Attribution: Based on last-click attribution model.
Based on initial assumptions, I believe that I can deliver Plus Customers per month, for an investment of .
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