Funnel Map

The below is an outline funnel map, indicative of the proposed channel mix from month 1.

Monthly Model Inputs

The below numbers are an outline of proposed monthly numbers for budget, site visits, leads, and CPA. Please see definitions and assumptions below:

Budget: Will need to validate £CPC across channels, however these numbers are indicative of baseline budget tiering.
Plus Customers: Reflects the number of users who signed-up, and have engaged with at least one follow-up interaction within the subsequent 30-day period.
£CPA: Cost of acquiring leads.
Attribution: Based on last-click attribution model.

Based on initial assumptions, I believe that I can deliver
75
Plus Customers per month, for an investment of
£15,000.00
.
Channels
0
Channel [INPUT]
Budget [INPUT]
Traffic Share [INPUT]
Click. Rate [INPUT]
Conv. Rate [INPUT]
Visits
Leads
£CPA
1
Facebook Ads
£4,000.00
35%
1.0%
5.0%
1,193
60
£67.05
2
Instagram Ads
£1,500.00
15%
0.6%
3.5%
511
18
£83.81
3
Paid Search
£6,500.00
20%
4.0%
9.0%
682
61
£105.93
4
Google Display
£500.00
20%
0.2%
1.0%
682
7
£73.33
5
Twitter
£500.00
5%
0.3%
1.0%
170
2
£293.33
6
YouTube
£2,000.00
5%
0.5%
1.5%
170
3
£782.22
There are no rows in this table
6
Count
£15,000.00
Sum
100%
Sum
3,409
Sum
150
Sum
Funnel
0
Funnel Stage [INPUT]
Conv. Rate [INPUT]
Volume
Total Conv. Rate
1
Visited Medicspot Website
3,409
2.20%
2
Lead Sign-Up
4.4%
150
50.00%
3
Plus Customer
50.0%
75
100.00%
There are no rows in this table
3
Count
Sales
0
Plus Customers
1
75
There are no rows in this table
1
Count




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