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Competitor Research
Overview of direct and indirect competitors.
Competitors
Competitor Group
Companies
Strength
Weakness
Threat
Notes
1
Online Doctors
Push Doctor, Babylon Health
Strong brand awareness, strong in other areas outside of broadband, competitive New Customer offers, marketing budgets.
Not customer-centric, don’t reward loyalty, expensive, weak on paid social.
2
Pharmacies
Lloyds Pharmacy, Superdrug
Brand equity, one-stop shop.
Not specialists in the space, not focused on millennials.
3
Traditional Alternatives
NHS
Institution, relationships going back generations.
Not focused on millennials, not as visible online.
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