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Competitor Research
Overview of direct and indirect competitors.
Competitors
Competitor Group
Companies
Strength
Weakness
Threat
Notes
Online Doctors
Push Doctor, Babylon Health
Strong brand awareness, strong in other areas outside of broadband, competitive New Customer offers, marketing budgets.
Not customer-centric, don’t reward loyalty, expensive, weak on paid social.
Pharmacies
Lloyds Pharmacy, Superdrug
Brand equity, one-stop shop.
Not specialists in the space, not focused on millennials.
Traditional Alternatives
NHS
Institution, relationships going back generations.
Not focused on millennials, not as visible online.
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