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Obj. & Key Results

The below is an outline of strategic Objectives and Key Results, which will form the basis of proposed tactics.
Objectives
Objective [INPUT]
Focus Area [INPUT]
1
Drive scalable growth in Plus Customers
Conversion
2
Improve Lead Sign-Up quality
Conversion
There are no rows in this table
2
Count
Key Results
Key Result [INPUT]
Select Objective [INPUT]
Vol. / Eff. [INPUT]
Difficulty [INPUT]
1
Drive at least 200 Plus Customers per month, at or below target acquisition cost.
Drive scalable growth in Plus Customers
Volume
Success
2
Improve diversity and quality of channel mix, evidenced by Lead Sign-Up to Plus Customer Conv. Rate of 20% or higher.
Improve Lead Sign-Up quality
Efficiency
Success
There are no rows in this table

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