Content Calendar Template

Brought to you by Botanical

A Content Calendar is essential for keeping your marketing initiatives organized, ensuring that content is produced and published in a timely manner, and that your team is always in sync. It helps with tracking content creation, publication dates, and content promotion.

Instructions:

Start by determining the frequency of your content—daily, weekly, monthly.

Identify key themes or topics you want to cover in a given period.

Use the table below to plan out your content, ensuring a mix of content types and topics.

Review the calendar regularly and adjust based on performance analytics and evolving business goals.

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Monthly Content Calendar Table:

Monthly Content Calendar Table:

Date

Content Type

Topic/Title

Assigned To

Status

Publication Platform

Notes

1/8/23

Blog Post

"AI in Modern Tech"

John Doe

In Progress

Company Blog

Needs infographic.

...

There are no rows in this table

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(Note: This is a sample format. Depending on your needs, you can add other columns like "Keywords", "CTA", "Links", etc.)

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Weekly Content Checklist:

All content for the week is finalized and proofread.

Graphics and other multimedia are prepared.

Social media promotional content is scheduled.

Team members are informed of their respective tasks.

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Additional Resources:

Books:

Everybody Writes by Ann Handley

Content Inc. by Joe Pulizzi

Videos:

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How to Create a Content Calendar by Ahrefs⁠

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The Content Calendar System by Benjamin Hardy⁠

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Unlock strategic growth for your business with precision and partnership. Click below for a brief, free strategy session to set your path to success. Let's connect now.

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Let's Talk Growth

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