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Content Calendar Template

Brought to you by Botanical
A Content Calendar is essential for keeping your marketing initiatives organized, ensuring that content is produced and published in a timely manner, and that your team is always in sync. It helps with tracking content creation, publication dates, and content promotion.


Start by determining the frequency of your content—daily, weekly, monthly.
Identify key themes or topics you want to cover in a given period.
Use the table below to plan out your content, ensuring a mix of content types and topics.
Review the calendar regularly and adjust based on performance analytics and evolving business goals.

Monthly Content Calendar Table:
Content Type
Assigned To
Publication Platform
Blog Post
"AI in Modern Tech"
John Doe
In Progress
Company Blog
Needs infographic.
There are no rows in this table
(Note: This is a sample format. Depending on your needs, you can add other columns like "Keywords", "CTA", "Links", etc.)

Weekly Content Checklist:

All content for the week is finalized and proofread.
Graphics and other multimedia are prepared.
Social media promotional content is scheduled.
Team members are informed of their respective tasks.

Additional Resources:

Everybody Writes by Ann Handley
Content Inc. by Joe Pulizzi

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