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Product-Market Fit Survey Template

Brought to you by Botanical
Product-market fit is the golden equilibrium where a product satisfies a strong market demand. A product-market fit survey assists companies in determining how well their product resonates with target audiences. These insights can then be used to optimize product features, messaging, and overall strategy.
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Instructions:

Determine Your Audience: Target users who have engaged with your product recently and sufficiently enough to provide feedback.
Craft Clear Questions: Your survey questions should be concise, unbiased, and aimed at understanding the user's perception and needs.
Gather Responses: Distribute the survey using channels frequented by your audience.
Analyze the Results: Evaluate responses for patterns and insights that can drive future decisions.
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Sample Survey Questions:
No.
Questions
Response Options
1
1
How disappointed would you be if our product were no longer available?
Not at all, Somewhat, Very disappointed.
2
2
What primary benefit have you received from our product?
[Open-ended response]
3
3
How can we improve our product to better meet your needs?
[Open-ended response]
4
4
What alternatives did you consider or use before our product?
[Open-ended response]
5
5
How often do you use our product?
Daily, Weekly, Monthly, Rarely.
6
...
...
...
There are no rows in this table
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Analysis Tips:

Focus on respondents who indicate they would be "very disappointed" without your product. Their insights can help you understand the product's core value.
Consider the recurring themes in open-ended responses. These represent areas of strength or improvement.
Compare responses against user engagement metrics to corroborate findings.
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Additional Resources:

Books:
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Videos:
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Finding Product/Market Fit: How to Make Something People Want
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The Myth of Product-Market Fit by Mike Maples Jr.
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Unlock strategic growth for your business with precision and partnership. Click below for a brief, free strategy session to set your path to success. Let's connect now.

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Let's Talk Growth
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