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Creative Production Process
1. Competitor Analysis
2. Audience Analysis
3. Conceptualization
4. Scriptwriting
5. Content Sourcing
6. Technical Editing
7. Creative Editing
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5. Content Sourcing

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5a. Model Selection

What are the criteria when selecting models?
Here are the criteria when selecting models per product/avatar:
Age - They should fit the age range for the avatar (Young - late 20s to late 30s, Old - Anywhere from early 50s to late 60s; the older the better)
Ethnicity - We prioritize Caucasian since our target demographic is mostly Caucasian, however, we can also select Latinx or Afro-American if the model fits the other criteria.
Looks - While beauty and aesthetic vary from one another, all we can look for a model is someone who looks approachable, trustworthy, and believable.
Video reels - We need someone who has experience in creating UGC content or Tiktok content. Someone who has good understanding of different shots needed for these platforms. So, make sure to check their video portfolio if they have UGC video reels.
Speaking voice - Aside from the videos, it is very important as well to make sure that the model has a good speaking voice. Someone who doesn’t talk monotonously and can speak English fluently with American accent.
How to use the model option form?
It’s pretty simple. You just input the necessary details and you’re good to go.
There are 3 statuses on the form results and each means differently:
Selected means that the model is already selected and is ready for negotiation and model profiling.
Potential means that the model may not be the best fit, but they can be considered for next time.
Rejected is pretty much self-explanatory. A model will be rejected if they do not meet the criteria that we set and other instances.
Note: Do not select Potential and Rejected in the Avatar section. They are added as status sections.
Model Option Form
2
Name
*
​
Avatar
*
​
Gender
*
​
Backstage Link
*
​
Responses won't be saved because this doc is in play modeSubmit
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Form Results
2
Cold Foot Brace
2
Sheila Masley
Female
00
53
Andrew Swanson
Male
00
56
Cold Knee Brace
2
Harve Dearing
Male
00
59
Shelley Carey
Female
00
53
Ecoden 2.0
2
Ellen Kalik
Female
00
50
Martin Aranot-Lopez
Male
00
38
Foot Sleeves
11
Don Stuck II
Male
Viewed
Guitar, Music, Singing, Weapons Training
Auctioneering, Broadcasting, TV Host
270
iPhone 13 and Up
Ring Light
Professional Lighting Equipment
Tripod
00
62
Caucasian
Has a really good experience with a similar product
Shelley Carey
Female
Viewed
Sports/Fitness: Equestrian (Show Jumping), Hiking, Skiing, Running
Public Speacking, Narrator, Hosting, Writing
Always Available
iPhone 13 and Up
Ring Light
Tripod
00
62
Caucasian
High potential as well.
Russ Monroe
Male
Viewed
Sports, Fitness, Hiking
Music
Always Available
iPhone 13 and Up
Ring Light
Professional Lighting Equipment
00
56
Caucasian
Angie LeCroy
Female
Viewed
Fashion, Travelling
Modelling, Hosting
Depends on Client Volume
iPhone 13 and Up
Ring Light
Tripod
00
62
Caucasian
Interesting. High potential.
Female
Viewed
Sports, Fitness, Hosting
Modelling, Comedy
Always Available
iPhone 13 and Up
Ring Light
Tripod
00
53
Caucasian
Female
Weightlifting, Sports, Fitness
Modelling, Hosting, Music, Theater Acting
Always Available
iPhone 13 and Up
Tripod
Ring Light
00
53
Caucasian
Joseph Mantione
Male
Viewed
Swimming, Singing, Music
Narrator, Voiceover
Always Available
iPhone 13 and Up
Professional Lighting Equipment
00
62
Caucasian
Cassandra Ryper
Female
Viewed
Scuba Diving, Sky Diving, Mixed Martial Arts, Basketball, Archery, Fight Training
Modeling
Always Available
200
00
32
Tawni Lanford
Female
Viewed
Modeling, Dancing, Fashion
Swing Dance, Musical Theater, Lindy Hop
Always Available
200
00
44
Jennifer Monroe
Female
Viewed
Horseback Riding, Piano/Keyboards, Singing
Hosting/Presenting, Modeling
Always Available
200
00
47
Tanner Cortez
Male
Viewed
Football, Soccer, Running, Bowling, WeightliftingVolleyball, Tennis, Swimming
Singing, voiceover actor
Always Available
200
1 Week
00
29
Caucasian
Knee Sleeves
4
Franklin Newton
Male
Viewed
Tennis, Billiards, Poker
Actor, retired educator, Teleprompter, Theater Actor, Modelling
Always Available
200
1 Week
iPhone 13 and Up
00
50
Caucasian
Gay Haubner
Female
Viewed
Yoga, Cycling, Camera/Videography
Teleprompter / Autocue, Acting, Dancing
Always Available
200
iPhone 13 and Up
00
44
Caucasian
Jill Noll
Female
Viewed
Sports, Fitness
Voice Coach, Clown Training
Always Available
200
wireless microphone - teleprompter
iPhone 13 and Up
00
50
Caucasian
Seth Harris Gordon
Male
00
0
Rejected
0
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