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3a. Hook Idea Bank

How to Use the Hook Idea Bank

What are Concept Hooks?

Concept hooks are hooks that aren’t visual which means it usually relies on words and sound. These kinds of hooks are usually used as title for concepts that are rephrased or reworded to sound more appealing. Some examples of it are:

"My go-to [PRODUCT] for [PROBLEM]."

"I tried every X so you don't have to."

"X: People stop scrolling."

"3 tips to get rid of X."

"If you're like me and do X, then this is for you."

What are Visual Hooks?

In comparison to the concept hooks, visual hooks are quite self-explanatory. They don’t heavily rely on audio or words but instead rely on interesting visuals or clips. Some examples are:

Chicken bone breaking

Model falls to tears after wearing the product

Nails tapping on the package box

Why are hooks important?

A hook is one of the main ingredients of a video. It stops people from scrolling and provides an initial impression of the brand or product. With that in mind, it is vital that we find hooks that can work really well and to do that, it is necessary that we come up with many ideas that we can try and test.

Note: All hook ideas are welcome but make sure to define the hook ideas as much as you can so we can visualize it. You may also add a reference link to provide an example.

Hook Idea Bank

Hook Idea Bank

Concept Hooks

Concept Hooks Notes

CH-Reference Link

Visual Hooks

Visual Hooks Notes

VH-Reference Link

- "My go-to [PRODUCT] for [PROBLEM]."

Typewriter effect and audio to texts

- "I tried every X so you don't have to."

Reversed video clip and add something like a joke, Oh sorry about that.

Vincent please define this idea more.

- "X: People stop scrolling."

Show a green screen and a timer in the background.

Vincent please define this idea more.

- "3 tips to get rid of X."

- "If you're like me and do X, then this is for you."

- "What I ordered vs. what I got."

- "Best X products worth the hype."

- "Want to know the secret to [SOLUTION]?"

- "I found the perfect gift for X."

- "There's a reason this X is always selling out."

- "This is your sign to X."

- "Meet my new favorite X."

- "The biggest X mistake?"

- "If you have [PROBLEM], you need to hear this."

- "The New [X] Hack You Need To Try."

- "The best hack for [PROBLEM]."

- "How I went from this to this."

- "The best websites to buy X."

- "Things in my X that just make sense."

- "The search for the perfect X ends here."

- "Stop wasting your money on [FAILED SOLUTION/COMPETITOR]."

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