Skip to content
Gallery
Creative Production Process
1. Competitor Analysis
2. Audience Analysis
3. Conceptualization
4. Scriptwriting
5. Content Sourcing
6. Technical Editing
7. Creative Editing
More
Share
Explore
3. Conceptualization

icon picker
3a. Hook Idea Bank

How to Use the Hook Idea Bank

What are Concept Hooks?
Concept hooks are hooks that aren’t visual which means it usually relies on words and sound. These kinds of hooks are usually used as title for concepts that are rephrased or reworded to sound more appealing. Some examples of it are:
"My go-to [PRODUCT] for [PROBLEM]."
"I tried every X so you don't have to."
"X: People stop scrolling."
"3 tips to get rid of X."
"If you're like me and do X, then this is for you."
What are Visual Hooks?
In comparison to the concept hooks, visual hooks are quite self-explanatory. They don’t heavily rely on audio or words but instead rely on interesting visuals or clips. Some examples are:
Chicken bone breaking
Model falls to tears after wearing the product
Nails tapping on the package box
Why are hooks important?
A hook is one of the main ingredients of a video. It stops people from scrolling and provides an initial impression of the brand or product. With that in mind, it is vital that we find hooks that can work really well and to do that, it is necessary that we come up with many ideas that we can try and test.
Note: All hook ideas are welcome but make sure to define the hook ideas as much as you can so we can visualize it. You may also add a reference link to provide an example.
Hook Idea Bank
Concept Hooks
Concept Hooks Notes
CH-Reference Link
Visual Hooks
Visual Hooks Notes
VH-Reference Link
1
- "My go-to [PRODUCT] for [PROBLEM]."
​
Typewriter effect and audio to texts
​
2
- "I tried every X so you don't have to."
​
Reversed video clip and add something like a joke, Oh sorry about that.
Vincent please define this idea more.
3
- "X: People stop scrolling."
​
Show a green screen and a timer in the background.
Vincent please define this idea more.
4
- "3 tips to get rid of X."
​
​
​
5
- "If you're like me and do X, then this is for you."
​
​
​
6
- "What I ordered vs. what I got."
​
​
​
7
- "Best X products worth the hype."
​
​
​
8
- "Want to know the secret to [SOLUTION]?"
​
​
​
9
- "I found the perfect gift for X."
​
​
​
10
- "There's a reason this X is always selling out."
​
​
​
11
- "This is your sign to X."
​
​
​
12
- "Meet my new favorite X."
​
​
​
13
- "The biggest X mistake?"
​
​
​
14
- "If you have [PROBLEM], you need to hear this."
​
​
​
15
- "The New [X] Hack You Need To Try."
​
​
​
16
- "The best hack for [PROBLEM]."
​
​
​
17
- "How I went from this to this."
​
​
​
18
- "The best websites to buy X."
​
​
​
19
- "Things in my X that just make sense."
​
​
​
20
- "The search for the perfect X ends here."
​
​
​
21
- "Stop wasting your money on [FAILED SOLUTION/COMPETITOR]."
​
​
​
22
- "This is the best [USP] I've ever tried."
​
​
​
23
- "Things I Wish I Knew About Sooner."
​
​
​
24
My biggest regret is not trying this ______ sooner
​
​
​
25
Things I Wish I Started Sooner
​
​
​
26
My Life Without _______ Vs. My Life With _______
​
​
​
27
We agreed, right? No more gatekeeping??
​
​
​
28
You Won't Believe What This Is...
​
​
​
29
(TikTok Comment Overlay) Any recs for ________?
​
​
​
30
These are the best ______ for ______, here's why...
​
​
​
31
We did something we've never done before...
​
​
​
32
Guys, look at this. Koprez is having this crazy sale right now
​
​
​
33
Hey yow! These are the only sleeves that..
​
​
​
34
New birthday gifts for 2023 is now here at Koprez
​
​
​
35
What I ordered vs what I got
​
​
​
36
If you are someone who stands straight 8 hours on their feet
​
​
​
37
What everybody sees vs How it felt
​
​
​
There are no rows in this table
⁠

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.