LazyAnalyst Lookbook

Pages
- About LazyAnalyst
- Client Case Stories
  8 Hours to 8 Seconds: The Reporting Fix That Changed Everything
  Turned a 60% tracking gap into clear, trustworthy ROI insights
  From Data Chaos to Strategic Clarity: Empowering the C-Suite with Real-Time Insights
  Unlocking Customer Insights for a Healthcare E-Commerce Brand
  3 Years of Trust and One Ferrari Later: The Data Journey That Transformed a Legal Tech Company
  Automating Event Sales Insights for Revenue Growth
  Empowering Sales Managers with Smart Insights
  How a Fashion Brand Finally Trusted Its Shopify Numbers
  From Manual Reports to Real-Time Marketing Insights
  From Paper Notes to Predictive Revenue: Building a Data-as-a-Service Product in Healthcare
- Typical Business Questions We Answer
- Dashboard Examples
- API Data Connections
- Our Value-First Framework
- Data Architecture 101

LazyAnalyst Lookbook

Explore

Empowering Sales Managers with Smart Insights

4-year retainer contract

Story

A leading U.S. smart water leak detection provider sought to equip its sales team with actionable insights to pitch property managers on cost-saving solutions. Overwhelmed by 1.5 billion daily data rows, their BI system couldn’t surface which regions or property segments delivered the highest ROI. Stepping in as their Fractional Chief Data Officer, I pruned storage to 240 million rows, built automated ETL pipelines, and delivered Domo dashboards that spotlight critical water saving benchmarks, average cost savings per property, repair trends, and technician deployment, enabling targeted outreach to the most receptive property manager cohorts for the sales team.

Challenges

Hidden sales opportunities: Data overload obscured which regions and property manager segments realized the greatest water-savings ROI, stalling strategic sales targeting.

Slow insights delivery: Hour-long dashboard refreshes prevented the sales team from acting swiftly on emerging savings success stories and upsell opportunities.

Weak leak detection algorithms: Rewrote the calculations to enhance benchmarking and reduce false-positive alerts.

Solutions

Strategic data pruning: Archived legacy records to cut storage by 84%, focusing the dashboards on current, high-value sales and savings data.

Sales-centric visualizations: Developed Domo dashboards showcasing region-level adoption, average savings per property, and benchmark comparisons fueling precision outreach.

Rapid refresh cadence: Implemented optimized SQL transforms and Domo API connectors for sub-15-minute data updates, aligning insights with fast-moving deployment cycles.

Security & governance: Halted a hacking attempt within 6 hours, enforced GCP security best practices across all contractors, and ensured data integrity for sensitive customer metrics.

Outcomes

Targeted sales acceleration: Sales leadership now identifies high-ROI regions weekly, reallocating resources to property managers most likely to convert, driving measurable revenue growth.

Enhanced client ROI storytelling: With real-time savings metrics at their fingertips, sales reps deliver compelling case studies to prospects, shortening deal cycles.

Scalable, secure framework: A lean data model and hardened GCP environment support expansion into new markets without proportional increases in cost or risk.

Testimonial

“Wizard behind the drapes—Corinna walks on water.”

– Leadership Team, Smart Water Leak Detection Company

Skills

Business Intelligence (BI) · Data Engineering · Sales Analytics · ETL Optimization · Domo · Google BigQuery · Security Audits · SQL · API Development

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