LazyAnalyst Lookbook
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Typical Business Questions We Answer
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LazyAnalyst Lookbook

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Typical Business Questions We Answer

Lead Generation
Number of leads generated
Lead conversion rate
Cost per lead
Lead quality score
Client Acquisition
Number of new clients acquired
Client acquisition cost
Proposal win rate
Client Retention
Client retention rate
Client churn rate
Average client lifespan
Client satisfaction score (CSAT)
Net promoter score (NPS)
Campaign Performance
Click-through rate (CTR)
Conversion rate
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Impressions and reach
Content Performance
Website traffic
Bounce rate
Time on site
Page views per session
Social media engagement (likes, shares, comments)
Sales Performance
Sales pipeline value
Sales cycle length
Sales closing rate
Average deal size
Revenue
Monthly recurring revenue (MRR)
Annual recurring revenue (ARR)
Revenue growth rate
Operational Efficiency
Employee productivity
Billable hours vs. non-billable hours
Project completion rate
Customer Behavior
Number of visitors
Returning customer rate
Average session duration
Pages per session
Sales Metrics
Average order value (AOV)
Cart abandonment rate
Sales conversion rate
Inventory and Fulfillment
Inventory turnover rate
Order fulfillment time
Return rate
Stockout rate
Customer Service
Customer support response time
First contact resolution rate
Customer support satisfaction score
More Marketing
Email open rate
Email click-through rate
Affiliate marketing performance
Referral rate
Financial
Gross profit margin
Net profit margin
Customer acquisition cost (CAC) to lifetime value (LTV) ratio
Website Performance
Website load time
Mobile responsiveness
Website uptime
Product
Product return rate
Product review scores
Product recommendations click-through rate
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