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Data Structures
Data Structures
This document is supported by a Star data base schema, where a single core table is “surrounded” by a bunch of smaller, look-up tables.
Core Table: Items
This is the store for the items that are displayed on the Business Model Canvas overview in , as well as in the detail views in .
The columns are as follows [[how can we access the underlying document model to get this info?]]
The columns names are self-explanatory.
The voting functionality is displayed only for Items of Version Suggested addition, as it is only these that can be promoted to become accepted Workshop additions. [[The promotion functionality has been left for a later version]]
The table has an interactive filter control to facilitate data management.
Interactive Filter for Items by Version:
All
Items
Lookup Table: Versions
The Unbundling discussion from the original text centres around the dissection of an original business model into its component parts. These parts are stored here as Versions. Used as a lookup in the Items table, they serve to filter the displays in line with the on-going workshop discussion.
The Version data set was extended to include Suggested addition and Workshop addition, allowing easy inclusion/ exclusion of these items from the workspaces.
The column Economics is merely descriptive text taken from the sample data.
Versions
Lookup Table: Business Models
The discussion of the Unbundling Pattern in the source is based on two business models. These are documented in this table, again with self-explanatory column naming.
Business Models
Lookup Table: Building Blocks
Osterwalder’s and Pigneur’s Business Model Canvas consists of nine building blocks, which are documented in this table.
The column names are self-explanatory.
The Created by and Timestamp columns were an earlier attempt to support a basic audit trail, which was not followed consistently through the project.
Building Block
Description of Building Block
Source
Timestamp
1
Customer Segments
The Customer Segments Building Block defines the different groups of people or organisations an enterprise aims to reach and serve
Osterwalder, Business Model Generation, p. 20
26/06/2022, 00:00:00
2
Value Propositions
The Value Propositions Building Block describes the bundle of products and services that create value for a specific Customer Segment
Osterwalder, Business Model Generation, p. 22
26/06/2022, 00:00:00
3
Channels
The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition
Osterwalder, Business Model Generation, p. 26
26/06/2022, 00:00:00
4
Customer Relationships
The Customer Relationship Building Block describes the types of relationships a company establishes with specific Customer Segments
Osterwalder, Business Model Generation, p. 28
26/06/2022, 00:00:00
5
Revenue Streams
The Revenue Streams Building Block represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings)
Osterwalder, Business Model Generation, p. 30
26/06/2022, 00:00:00
6
Key Resources
The Key Resources Building Block describes the most important assets required to make a business model work
Osterwalder, Business Model Generation, p. 34
26/06/2022, 00:00:00
7
Key Activities
The Key Activities Building Block describes the most important things a company must do to make its business model work
Osterwalder, Business Model Generation, p. 36
26/06/2022, 00:00:00
8
Key Partnerships
The Key Partnerships Building Block describes the network of suppliers and partners that make the business model work
Osterwalder, Business Model Generation, p. 38
26/06/2022, 00:00:00
9
Cost Structure
The Cost Structure Building Block describes all costs incurred to operate a business model
Osterwalder, Business Model Generation, p. 40
26/06/2022, 00:00:00
There are no rows in this table
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